Overview
Marketing Lead IT & SP Jobs in Valcourt – Quebec at BRP
Title: Marketing Lead IT & SP
Company: BRP
Location: Valcourt – Quebec
Category: Marketing / Advertising / PR, Management
Position: Country Marketing Lead IT & SP
Location: Valcourt
JOB DESCRIPTION
Here at BRP, we’re creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements and aspirations are a reflection of our teams’ exceptional expertise. Want to bring your true self on this adventure?
As the Country Marketing Lead for Italy and Spain, you will be at the forefront of some
exciting
evolutions on top of running our existing product lines.
Can-Am Motorcycles is back and is ready to make history again launching a line-up of
innovative
and audacious electric models.
The ambition is nothing else that disrupting the market and breaking the codes of Powered Two-Wheelers mobility!
For this, we are seeking for a passionate marketer with a
customer-centric
mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.
Reporting to the Regional Commercial Manager UK-IT-SP, the person will have the opportunity to collaborate with a large
diversity
of stakeholders within the regional organization (commercial team, regional marketing team, other functions) as well as with external agency partners.
YOU’LL HAVE THE OPPORTUNITY TO:1. Go-to-Market planning and execution: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets
• Lead the execution of the tactical initiatives defined in the marketing plan, for instance: trade shows and events coordination, demo days, website updates, adaptation and proofreading of
communication
materials (traditional and digital) when required, CRM campaigns and lead collection, product launches
• Play an active role in contributing to the local selected
strategic growth
initiatives: represent the marketing function in cross-functional task force, be accountable for the results and KPIs
• Measure and report: evaluate results and ROI based on defined KPIs, prepare post-mortem for key projects, report on marketing plan execution
• Manage the assigned marketing budget with accuracy: track and report expenses on a monthly basis, prepare quarterly forecast
2. Dealer Marketing: advise and support the network in building and executing local action plan enhancing
consumer experience
at dealership and driving retail
• Guide dealers in building, executing and tracking local marketing plans leveraging the programs and tools offered by BRP, in close
collaboration
with the Commercial team
• Take full benefits of the Coop program including the implementation of corporate claims to drive strong marketing actions
• Bring dealers in the
Digital transformation
supporting the deployment of the Tier 3 digital solutions program
• Provide day-to-day support and guidance to dealers as required
3. Content Marketing & Public Relations: maximize brand visibility through earned media tactics
• Feed the regional brand storytelling with locally authentic, relatable and culturally-relevant content captured during local Go-To-Market initiatives (as required)
• Initiate and maintain on-going relationships with media in conjunction w…
