User Experience Growth Manager

User Experience Growth Manager

Pillway is on a mission to revolutionize the digital pharmacy landscape in Canada. We are seeking a high-energy, data-driven, and strategic User Experience Growth Manager to take full ownership of our user funnel. This isn’t just about top-of-funnel acquisition; you will be the architect of the entire customer journey from the first click to long-term loyalty.

The ideal candidate thrives at the intersection of data, strategy, and execution. You will work hand-in-hand with our data team to extract actionable insights and implement aggressive performance improvements across every touchpoint.

The Role: Impact & Responsibilities:

As our User Experience Growth Manager, you won’t just follow a roadmap, you’ll build it. You are responsible for identifying where we win and where we lose, then fixing the gaps.

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  Full-Funnel Ownership: Audit and optimize the entire customer lifecycle, identifying drop-off points and implementing rapid-fire solutions to plug funnel leakages.

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  Data-Driven Strategy: Partner closely with the Data Team to leverage advanced analytics, ensuring every growth experiment is rooted in hard evidence.

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  Re-engagement & Retention: Develop and execute sophisticated multi-channel strategies (Push, Email, SMS) to drive customer stickiness and order completion.

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  Behavioral Analysis: Utilize tools like CleverTap to segment users, track post-sign-up behavior, and personalize the user experience at scale.

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  UI/UX Collaboration: Work directly with the Product and Design teams to refine the app interface based on user behavior data and conversion rate optimization (CRO) principles.

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  Growth Experimentation: Design, launch, and measure A/B tests to constantly evolve our growth "playbook."

What You Bring to the Table:

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  Experience: Proven track record in growth hacking or performance marketing, specifically for app-based platforms (Health-tech or E-commerce experience is a major plus).

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  Analytical Power: Expertise in CleverTap, Mixpanel, Amplitude, or similar event-based tracking platforms. You should be comfortable "talking data" with engineers and analysts.

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  Strategic Mindset: You can zoom out to see the big picture strategy and zoom in to execute the tactical details.

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  Conversion Obsession: A demonstrated history of successfully increasing conversion rates and lifetime value (LTV).

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  Collaborative Spirit: Excellent communication skills with the ability to bridge the gap between marketing, data, and product teams.

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  Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field.

Why Work With Pillway?

Joining Pillway means joining a fast-paced, high-growth environment where your work has a direct impact on the health and wellness of Canadians.

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  Hybrid Work Model: We value the synergy of in-person collaboration and the focus of remote work. This role offers a balanced hybrid schedule.

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  Competitive Compensation: We offer market-aligned salaries and comprehensive health and dental benefits.

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  Dynamic Culture: We are a team of innovators. You’ll find a culture that values transparency, diverse perspectives, and a "get-it-done" attitude.

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  Career Growth: As we scale across Canada, your role and influence within the organization will grow with us.

Our Interview Process

We respect your time and aim for a transparent, efficient hiring process:

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  Initial Talent Screen: A brief conversation with our HR team to discuss your background and alignment with the role.

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  Hiring Manager Interview: A deep dive into your user experience growth philosophy, technical skills, and past successes.

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  Strategy/Technical Challenge: A practical exercise or case study to showcase how you analyze data and build a growth strategy.

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  Team Fit & Leadership Meet: A final round to meet cross-functional peers and members of the leadership team.

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  Offer: We welcome you to the Pillway family!

Our Commitment to You

Pillway supports a workforce of diverse backgrounds and encompasses policies and initiatives designed to help all employees feel welcomed and well-equipped to succeed. We are an inclusive employer and provide accommodations for applicants with disabilities throughout the recruitment process. Please let us know if you require accommodation.

Note: We appreciate every application we receive, but due to our overwhelming response, we will only be able to contact those who are under consideration for the position.

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Pillway uses Workwolf’s AI-enabled tools to sort and screen applications based on job-related criteria. All hiring decisions involve human review.