Social & Design Story Lead

Company: bluboho

Location: toronto

Availability: full time, hybrid

BUILD THE NEXT CHAPTER

bluboho is not traditional retail. we are a storytelling-led, design-forward fine jewelry brand rooted in love, memory, and meaning, and we define what conscious jewelry means.

We are entering our next phase of growth — scaling and expanding — and we’re hiring a social & design story lead to help us get there.

This is not a “content coordinator” role.
This is a builder role.

We’re looking for someone scrappy, culturally fluent, design-obsessed, and social-native — someone who understands how to turn community into conversion.

ABOUT BLUBOHO

We are a growing Canadian jewelry brand built on connection, creativity, and intention.

Across our retail stores and digital platforms, we create experiences that feel personal, emotional, and elevated — like reconnecting with a long-lost friend.

We believe beauty and performance can coexist.
We believe storytelling should drive sales.
And we believe the best brands are built by people who care deeply.

THE ROLE

You will own and evolve bluboho’s social presence — visually, narratively, and strategically.

This is a hybrid role at the intersection of:

• Social storytelling
• Graphic design
• Content creation
• Brand building
• Performance thinking

You will translate product launches, campaigns, and in-store moments into social stories that grow the audience and drive revenue.

You will report to the Creative Director and work closely with marketing and e-commerce.

WHAT YOU’LL OWN

Social Growth & Storytelling

• Lead Instagram expression (posts, reels, stories)

• Develop storytelling arcs around launches and moments

• Build and manage monthly + weekly content calendars

• Introduce performance thinking into creative decisions

• Track trends and identify culturally relevant opportunities

• Maintain 15–20% content agility for timely pivots

• We want someone who understands:

• Follower growth is not vanity — it’s future revenue.

Content Creation & Design Execution

You will design and produce:

• Instagram posts (static & carousel)

• Reels graphics and covers

• Stories

• Paid social assets

• Launch moments

You’ll collaborate on shoot concepts and extend campaign assets across digital touch points.

Brand Consistency Across Channels

Ensure cohesion across:

• Organic social

• Paid media

• Email graphics

• Website banners

• In-store collateral

• This role requires taste and discipline.

WHO YOU ARE

You are not just an asset maker.

You:

• Think in narratives, not posts

• Understand social algorithms and audience psychology

• Care deeply about typography, layout, pacing, and tone

• Know what makes someone stop scrolling

• Have instincts for what converts

You are:

• Culturally aware

• Digitally native

• Emotionally intelligent

• Scrappy and solutions-driven

• Comfortable in a growing company environment

WHAT MAKES YOU EXCEPTIONAL

• Strong portfolio showcasing brand + social work

• Clear visual taste (typography, composition, hierarchy)

• Demonstrated growth or engagement impact

• Comfort with both still and video editing

• Ability to move fast without sacrificing quality

• Entrepreneurial mindset — you think like an owner

Bonus:

• Experience in fashion, jewelry, lifestyle, or premium retail

• Passion for storytelling-led brands

• Love of jewelry and meaningful design

EXPERIENCE

• 2–4 years in social, content, or brand design

• Graphic design diploma or degree

• Experience building and executing content calendars

• Proven ability to grow audience or engagement

• Comfortable in Adobe Creative Suite

• Video editing proficiency

• Mac-based workflow

• Experience with Asana or similar PM tools

WHY THIS ROLE IS DIFFERENT

You won’t just maintain a brand.

You’ll help scale it.

We are looking for someone who wants to:

• Build real brand equity

• Shape a meaningful Canadian luxury voice

• Work closely with leadership

• Leave their fingerprint on a growing business

If you want to just design assets — this isn’t for you.
If you want to build something that matters — let’s talk.

Contact me at [email protected] and please provide a cover letter and resume.