Overview
Operations & Sales Intelligence Coordinator Jobs in Richmond at Bonvin Wine & Spirits Merchants LTD.
About Bonvin Wine & Spirits
Bonvin Wine & Spirits Merchants Ltd. is a Vancouver-based fine wine and premium spirits import and
distribution agency, operating across British Columbia, Alberta, and select Canadian provinces. We represent
an exclusive portfolio of luxury wines, Cognac, premium Baijiu, and a growing collection of Chinese fine wines
from top-tier producers across Ningxia, Yunnan, and Xinjiang.
We are closely connected to Canadian Liquor Store — one of Canada’s top independent luxury spirits retailers
— Norden Wine Ltd., a BC-based wine export company focused on the China market, and Vancouver Wine
School, with whom we collaborate on trade education and events. This interconnected ecosystem means our
team has rare exposure to import, retail, export, and education all at once.
We are a lean, high-ambition team. Everyone who joins Bonvin is expected to bring both expertise and initiative.
We value people who think commercially, act independently, and care deeply about the quality of everything
they produce.
What You Will Do
Your responsibilities span six operational zones. You will own each of these areas with minimal supervision.
Z O N E A · C E O E X E C U T I V E S U P P O R T
›Manage the CEO’s calendar, travel, and meeting schedule proactively
›Draft and send correspondence, proposals, and briefing documents on behalf of the CEO
›Prepare materials and agendas before every supplier, partner, or investor meeting
L O C A T I O N
Richmond, BC
E M P L O Y M E N T T Y P E
Full-Time
S A L A R Y R A N G E
$48,000 – $58,000 + Bonus
L A N G U A G E S R E Q U I R E D
English + Mandarin or Cantonese
This is not a basic administrative assistant role. We are looking for a bilingual, wine-literate,
commercially minded operations professional who can function as the CEO’s right hand —
anticipating priorities, managing complex workstreams independently, and acting as the primary
support engine for our sales representative in the field. The right person treats every task as a
reflection of Bonvin’s brand and every action as a contribution to the company’s growth.
Prepare materials and agendas before every supplier, partner, or investor meeting
Track all open action items and follow up on pending decisions without prompting
Filter and triage all incoming requests by commercial priority and urgency
›Handle confidential business information with complete professionalism and discretion
Z O N E B · T R A D E O P E R A T I O N S & C O M P L I A N C E
›Manage BCLDB and AGLC product listing submissions and tracking
›Maintain the supplier, SKU, and inventory master database
›Coordinate import documentation, customs paperwork, and freight liaison
›Process purchase orders and confirm with warehouse and logistics partners
›Monitor stock levels and proactively alert the sales rep to availability changes
›Manage pricing updates and distribute revised price lists across channels
Z O N E C · S A L E S R E P E N A B L E M E N T
›Produce sell sheets, tasting notes, product decks, and pricing proposals
›Update and maintain the CRM with account activity, order history, and follow-up schedules
›Research new prospect accounts ahead of rep visits — contacts, purchase history, buyer profile
›Process orders and manage delivery logistics on behalf of the rep
›Handle incoming buyer enquiries and relay time-sensitive messages when rep is in the field
›Proactively prepare pre-visit briefing packs before every significant account call
Z O N E D · T R A D E M A R K E T I N G & E V E N T S
›Draft and produce bilingual (English and Chinese) product content, event materials, and social media posts
›Design and distribute event invitations, tasting menus, and printed materials for trade events
›Manage WeChat, Instagram, and Xiaohongshu posting calendars and content
›Coordinate full event logistics for winemaker dinners, portfolio tastings, and trade activations
›Maintain the Bonvin brand asset library — logos, product photos, templates, media kits
›Support Vancouver Wine School joint events from planning through to post-event reporting
Z O N E E · B U S I N E S S I N T E L L I G E N C E & R E P O R T I N G
›Compile monthly sales performance reports by SKU, rep territory, and province
›Analyse depletion data and flag underperforming accounts or declining SKUs with recommendations
›Monitor competitor pricing, new listings, and market activity across BC and Alberta
›Maintain financial tracking for expenses, invoices, and commission calculations
›Deliver CEO-ready briefing summaries — not raw data, but insight and recommended action
›Use AI tools (Claude, ChatGPT) to accelerate analysis, content production, and reporting workflows
Z O N E F · S U P P L I E R & P A R T N E R C O M M U N I C A T I O N S
›Manage bilingual EN/ZH supplier correspondence for all portfolio producers
›Coordinate with Canadian Liquor Store, Norden Wine Ltd., and Vancouver Wine School teams
›Plan and manage visiting producer itineraries — meetings, account visits, dinners, logistics
›Handle trade media, influencer, and press enquiries on behalf of Bonvin
›Manage contract filing, renewal tracking, and exclusivity agreement administration
›Liaise directly with BCLDB and AGLC on compliance and listing matters
Qualifications
E S S E N T I A L · M U S T H A V E You will not be considered without these
—WSET Level 2 minimum (Level 3 strongly preferred)
—Bilingual English + Mandarin or Cantonese (written & spoken)
—Strong, demonstrable proactive work ethic — you act before being asked
—Commercial awareness of how an import/distribution agency operates
—Exceptional written communication skills in both English and Chinese
—BCLDB and/or AGLC regulatory familiarity, or ability to learn quickly
I M P O R T A N T · S T R O N G L Y P R E F E R R E D Candidates with these qualifications move to the front of the queue
—AI tool proficiency — Claude, ChatGPT, HubSpot, Canva Pro in daily use
—Event coordination experience (trade tastings, dinners, activations)
—Social media content creation — WeChat, Xiaohongshu, Instagram
—Financial tracking, invoice management, and basic accounting
—CRM system experience (HubSpot, Salesforce, or equivalent)
—Prior experience in a wine agency, import company, or luxury F&B environment
P R E F E R R E D · N I C E T O H A V E Differentiators for an already strong application
—Sommelier certification (CMS, ISG, or equivalent)
—Graphic design proficiency (Canva Pro, Adobe Illustrator or InDesign)
—Import/supply chain knowledge — EXW pricing, landed cost, customs docs
—Existing trade relationships in BC or Alberta wine and spirits industry
Wine & Spirits Knowledge — What We Expect
Wine & Spirits Knowledge — What We Expect
We sell fine Bordeaux, premium Cognac, Kweichow Moutai, and Chinese fine wine. The coordinator must be able to
speak credibly about our portfolio without being briefed each time. Here is what each tier means in practice:
M I N I M U M
Baseline Literacy
P R E F E R R E D
Trade-Level Literacy
E X C E P T I O N A L
Market-Savvy Expert
Who You Are
Beyond qualifications, the right candidate brings a specific character. These are the traits that define genuine
performance in this role.
⚡You act before being asked
You scan for what needs doing and do it. The CEO should never follow up with you twice on the same thing. Proactive
initiative is your default setting.
You genuinely love wine
You drink it, study it, follow the trade, and talk about it with real enthusiasm. This isn’t background knowledge — it’s part
of how you think and communicate every day.
You get the details right
A pricing document accurate to the cent. An invitation that’s formatted beautifully. Work that doesn’t need to go back for
corrections. Precision is a habit, not an effort.
You’re culturally fluent
Equally at ease in Western business culture and Chinese trade etiquette. You understand face, gift-giving, hierarchy, and
how to communicate across both worlds without being prompted.
You think commercially
You understand that your work has direct commercial consequences. You don’t just complete tasks — you consider why
they matter, what outcome they drive, and whether you can make them better.
You solve problems, not report them
WSET Level · 2 or equivalent
· Major regions, key varietals, style differences
· Can describe a wine in trade terms
· Basic Cognac, Whisky, Baijiu categories
· Understands vintage significance
· WSET Level 3 or studying toward Diploma
· Bordeaux classification, Grand Cru hierarchy
· Writes compelling tasting notes independently
· Chinese wine: Ningxia, Yunnan, Xinjiang, Marselan
· Moutai’s cultural and pricing significance
· WSET Diploma or Sommelier certification
· Can produce all content fully independently
· Understands BCLDB/AGLC as both buyer and operator
· Can represent Bonvin at events alone
· Existing BC or Alberta trade relationships
You solve problems, not report them
When something goes wrong — a listing delayed, an event venue unavailable, a supplier going dark — your first
response is to find a solution before bringing the problem to the CEO.
You’re discreet and trusted
This role has access to confidential pricing, supplier negotiations, and strategic plans. You handle all of it with complete
professionalism — it never goes beyond where it should.
You’re three steps ahead
The rarest quality. You understand the CEO’s priorities well enough to work on what will be needed next — not just what’s
been asked for today. You anticipate, you prepare, you act.
Compensation & Benefits
C O M P O N E N T D E T A I L S
Base Salary $48,000 – $58,000 CAD
Performance
Bonus
$3,000 – $6,000 annually, based on event execution quality, reporting accuracy, and
CEO-assessed performance
Wine Education WSET course fees covered by Bonvin as part of your ongoing professional development —
we invest in your knowledge
AI Tools Stack Full access to Claude, HubSpot, Canva Pro, and other productivity tools — provided and
supported by the company
Total Year 1 Approximately $51,000 – $64,000 all-in for the right candidate
✦Trade pricing on fine wine & spirits ✦All Bonvin tasting events & winemaker dinners
✦International trade fair participation as business grows ✦Vancouver Wine School education partnership
✦Direct exposure to luxury wine import & distribution ✦Flexible, field-adjacent working environment
Important — Please Read Before Applying
This is not a role for someone looking for a structured, task-driven administrative position. We are looking for
someone who will take ownership of this business’s day-to-day operations and actively contribute
to its growth. If you need to be told what to do each morning, this is not the right environment.
We will ask you in your application to tell us: (1) the last wine or spirit that genuinely excited you and
why, and (2) one thing you would do in your first two weeks without being asked. These answers
matter as much as your CV. Candidates who demonstrate genuine wine passion and commercial initiative will
move to the front of the queue — regardless of how polished their application looks on paper.
Bilingual applications are equally welcome. If you prefer to apply in Mandarin or Cantonese, please do so — your
written Chinese communication is part of what we are assessing.
Bonvin Wine & Spirits Merchants Ltd. · #6115 – 4000 No 3 Rd, Richmond, BC V6X 0J8 J O B D E S C R I P T I O N · 2 0 2 6 · C O N F I D E N T I A L
Ready to Be the Engine Room
of a Growing Luxury Wine Agency?
Send your CV, a brief cover note, and your answers to the two questions
above. We read every application personally and respond to everyone
within 5 business days.
A P P L Y N O W · C A R E E R S @ B O N V I N . C O
Job Type: Full-time
Pay: $48,349.92-$67,074.46 per year
Work Location: In person
Title: Operations & Sales Intelligence Coordinator
Company: Bonvin Wine & Spirits Merchants LTD.
Location: Richmond
