Overview
Marketing & Communications Manager Jobs in Vaughan – Ontario at Watson Building Supplies a GMS Company
Title: Marketing & Communications Manager
Company: Watson Building Supplies a GMS Company
Location: Vaughan – Ontario
Category: Marketing / Advertising / PR
Position Summary:
Our parent company, GMS Canada is seeking an experienced and
innovative
Marketing Manager to
join ourdynamicteam
. The Marketing &
Communication
Manager will be responsible for developing and implementing strategic marketing initiatives to drive
brand awareness
,
customer engagement
, and sales growth. This individual will also serve as a liaison between our Canadian Marketing Team and the USA’s Marketing Team to enhance the GMS brand.
The ideal candidate will have a strong background in communications, marketing strategy, digital marketing, and brand & event management.
Key Responsibilities
Execute and communicate comprehensive marketing plans and campaigns to promote company products/services, increase brand visibility, and drive sales.
Serve as a liaison between the GMS Canada subsidiaries and the USA’s marketing and
communication
team.
Lead market research efforts to identify target audiences, market trends, and competitor analysis to inform brand guidelines, strategies, and tactics.
Oversee the creation of marketing materials, including website content, advertising materials, swag/ company peripherals, social media content, and communications.
Manage digital marketing channels, including SEO, SEM, email marketing, social media, and online advertising campaigns to optimize reach and conversion.
Analyze marketing, sales data and metrics to evaluate campaign performance, ROI, and customer insights, and make data-driven recommendations for
optimization
.
Collaborate cross-functionally with sales and other teams to ensure alignment of marketing initiatives with business objectives.
Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
Manage marketing budget, allocate resources effectively, and track expenses to ensure cost-effectiveness and ROI.
Skills and Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
5+ years of experience in marketing, with a
proven track record
of developing and executing successful marketing strategies.
Strong knowledge of digital marketing tactics and tools, including SEO, SEM, social media, and analytics platforms.
Excellent
analytical skills
, with the ability to interpret marketing data and metrics to drive insights and decision-making.
Exceptional
communication
and interpersonal skills, with the ability to effectively collaborate with
cross-functional teams
and stakeholders.
Creative thinking and
problem-solving
abilities, with a passion for
innovation
and
continuous improvement
.
Benefits
Health benefits
– including drug coverage, practitioner, dental, vision, disability, and life insurance.
Retirement savings
(pension or other) are provided.
Perks – Company discounts (mobile phone, gym membership, etc.), training programs and opportunities for
career advancement
, group events, and more
If you feel we are a good fit for your career goals and skillset, we invite you to apply and look forward to reviewing your application. As part of the GMS Inc. family of companies, you can launch your career with a North American building materials distributor and discover opportunities…
