Overview
Growth Marketing Manager Jobs in Vancouver – British Columbia at Creator.co
Title: Growth Marketing Manager
Company: Creator.co
Location: Vancouver – British Columbia
Category: Marketing / Advertising / PR
Growth Marketing Manager Company:
Creator
Title:
Growth Marketing Manager Status:
Full-time, is one of the leading Influencer Marketing Platforms in the market, and one of the fastest growing start-ups in Vancouver. #1 on Smartsites
4.7 Stars on G2
Top ranked platform on Influencer Marketing is an
innovative
platform that empowers creators, influence rs, and brands to collaborate and thrive in the digital space. We’re revolutionizing the way brands and influence rs connect by streamlining the
creative process
, optimizing marketing campaigns, and delivering measurable results.
Our vision is to be the destination for Brands and Creators to connect, collaborate, grow, and earn more money.
About the Role As the Growth Marketing Manager at Creator, you will spearhead our customer acquisition efforts, driving towards ambitious quarterly growth targets and fueling pipeline expansion. We are seeking a
dynamic
and strategic B2B marketer with a
proven track record
in executing performance-driven marketing campaigns across various stages of the customer lifecycle.
This person will be a systems-thinker who can create a scalable growth marketing program across SEM, Paid Digital, Website and Email. You’ll play a key role in helping Creator scale the business globally working with the marketing and revenue team to optimize performance across the customer lifecycle.
Responsibilities:
Own and manage our SEM, Digital Advertising, Web lead and Email nurture program from defining an overarching strategy to mapping out the channels, campaigns, audiences, ads, etc.
Create and execute the lifecycle marketing strategy to drive self service sign-ups and demo requests
Oversee and optimize demand generation budget and deliver intended lead gen outcomes.
Ensure proper tracking is built so we can clearly identify the specific demo bookings coming from each campaign.
Understand and monitor sales KPIs like qualification rates, conversion rates, ARPU, and time to win by source.
Work with the rest of the marketing team to build out a lead scoring framework to optimize revenue from demos booked.
Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles.
Document all experiments and generate regular reports on wins and failures for the broader revenue team.
Work closely with marketing, product, sales and operations departments to develop and implement new ideas and tactics for driving engagement and acquisition.
Develop and maintain a deep understanding of user behavior throughout the marketing funnel.
Identify gaps and opportunities for improvement in our marketing funnel and design experiments to fill those gaps.
Implement segmentation using our existing install and customer base data and leverage these segments for personalization customer journeys.
Own, write, and produce customer lifecycle communications including ad copy, landing pages, email marketing, in-app notifications, pop ups, and personalized outreach.
Requirements:
Experience working
in a growth marketing role in a SaaS organization, with a strong understanding of how to optimize performance through the customer lifecycle.
Strong g…
