Overview
Marketing and Sales Manager/Director Jobs in Winnipeg, Manitoba, Canada at Evolution Wheel
Title: Marketing and Sales Manager/Director
Company: Evolution Wheel
Location: Winnipeg, Manitoba, Canada
Evolution Wheel is looking for a vertical individual who can oversea our marketing (80%) and sales teams (20%) and focus on continuing to grow the company’s brand and lead generation systems. This is a “Working Manager/Director” position and we want someone who isn’t afraid to dig in and get the job done with the team.
The successful candidate will work directly with the CEO/Founder of the company to oversea and continue to develop the marketing plans and strategy of the company. Experience in video content marketing, website structure, paid digital advertising and lead generation/nurturing is an asset for this role. The role is a major in marketing and a minor in sales and sales process as the teams are split between 8 marketing and 4 sales staff currently. Having said that, the 2 teams are very intertwined as we look at our marketing efforts as the leading edge of our sales process. This is NOT a role for someone with strictly sales management experience.
Responsibilities:
- Assess and audit all current marketing assets and strategies
- Assess and audit all current sales processes and systems
- Review and assess competitor companies in the market as well as other arms length industry examples for marketing strength and strategies
- Develop a move forward marketing plan for 3 months, 6 months and 1 year looking forward
- Develop a move forward sales plan for 3 months, 6 months and 1 year looking forward
- Monitor KPI performance of the marketing and sales team and report to management
- Direct and lead marketing and sales team activities to execute on strategy
- Coach and mentor team through projects and achieving targets by completion deadlines
- Lead marketing and sales meetings to review performances and results
- Listen to sales calls to help coach and develop sales language as well as understand the needs of key customers
- Continuously monitor the marketing and sales systems and watch the KPIs to see how they can be improved, expanded and made better
- Develop marketing and sales plans for new products as they come to market
Requirements:
- Degree or diploma in digital marketing or related discipline
- Minimum 5 years experience in marketing or related experience
- Video marketing and collection skills are an asset
- Ability to coach and mentor junior team members so they can grow their skills and abilities
- Understanding of sales process and customer experience journey
