Overview
Ecommerce Marketing Manager Jobs in Greater Toronto Area at Beiersdorf
Title: Ecommerce Marketing Manager
Company: Beiersdorf
Location: Greater Toronto Area
We are seeking a dynamicPerformance Marketing Managerwhose key task is to maximize returns on advertising and promotional activities across the ecommerce channel.
Key responsibilities of the role include…
Analyze data, think creatively and dream up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
Devise and implement strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Execute the search strategy to grow the base business through search campaigns, tracking the results and proposing improvements to the campaigns and the strategy.
Seek for ways to conquer new territories in terms of new keywords, new campaigns, new campaigns types, etc.
Specifically track 1P & 3P campaigns in order to identify different trends and opportunities, optimizing not only sales but CPCs.
Provide search insights to the eKey Account Managers and Content Manager.
Operative handling of the Amazon Advertising console.
ABVP SOV Tracker and other analysis.
Budget and billing control.
Other platforms: search synergies with other platforms, eventually manage them (Ebay, CRF…)
Do you possess…
3+ years experience with digital media buying and planning
Confidently execute and manage/buy all digital media campaigns across all eCommerce channels and devices
Strong experience specifically with AMS campaigns
Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
Experience troubleshooting campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on portal KPIs
Strong Analytical Mind Set
Ability to take initiative and work independently
BA/BS degree
You should also be…
Proactive self- starter. Able to keep manager informed of progress as appropriate.
Highly organized with ability to prioritize. Must be able to manage time effectively in a challenging environment.
Strong influencing and interpersonal skills – able to manage conflict and resistance
Decisive – able to identify and focus on key issues
Commitment and can do attitude
Values – Achievement, team-spirit, Entrepreneurship, Ownership and Responsibility
Experience, skills and competencies that lend themselves to this role
We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.
A welcoming workplace that offers personal and professional growth for all individuals
At Beiersdorf, you’ll find:
A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
Nimble teams that enjoy challenging work and the ability to make an impact
A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
A collaborative culture that leads with care, trust, simplicity and courage
Unique benefits that consider the whole person
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