Overview
Associate Director Marketing & Communications Jobs in New Westminster – British Columbia at Royal Columbian Hospital Foundation
Title: Associate Director Marketing & Communications
Company: Royal Columbian Hospital Foundation
Location: New Westminster – British Columbia
Category: Marketing / Advertising / PR
DEPARTMENT:
Engagement
REPORTS TO:
Vice President, Engagement
SALARY RANGE
: $82,297.87 to $95,465.52
Reporting to the Vice President, Engagement, the Associate Director, Marketing & Communications is responsible for developing and implementing a best-in-class marketing and
communication
plan that promotes, enhances and protects RCHF’s brand reputation.
This is a
hands-on
role that supports all areas of the Foundation, ensuring that communications are consistent and provides oversight of communications for fundraising campaigns, projects and events.
This position is also responsible for leading a digital acquisition strategy to attract and retain new donors.
ABOUT ROYAL COLUMBIAN HOSPITALRoyal Columbian provides the highest level of care to the most critically ill and injured from throughout the region and province. We are a provincial referral centre for cardiac care, trauma, neurosciences, high-risk maternity, neonatal intensive care, and mental health. No other hospital in the province provides this level of care, or offers all these services, on one site or in such high volumes.
Right now, Royal Columbian is undergoing a $1.49 billion multi-year, multi-phase redevelopment that will create a world-class
critical care
hospital. The “crown jewel” of this project is the Jim Pattison Acute Care Tower, scheduled to open in 2025.ABOUT THE FOUNDATIONRoyal Columbian Hospital Foundation (RCHF) is an independent charitable organization that raises millions of dollars each year to fund major projects, priority equipment needs, facility enhancements, research,
education
and
innovation
ported by thousands of individuals, businesses, community groups and foundations, RCHF strives to achieve its vision to inspire giving and grow funding so that patients have access to the best in health care at Royal Columbian Hospital.
KEY AREAS OF RESPONSIBILITY:
Create and execute
innovative
marketing and public relations strategies, including both traditional and social media, to guide the foundation’s
leadership
in cultivating and enhancing relationships with the organization’s key audiences which include donors, key stakeholders, community leaders and partners, the media and the general public;
Lead the development and cultivation of a proactive Government Relations portfolio (identifying key stakeholders,
building relationships
, submitting grants);
Assists in developing strategic marketing plans to support the organization’s mission, goals and objectives, including positioning, and market and competitive analysis;
Lead and oversee the organization’s website development (design and content), online and social media initiatives; monitor analytics and usage;
Oversee all aspects of public relations, including media relations and community relations;
Plan and execute media campaigns and advertising buys;
Ensure consistency of key messages and brand identity;
Track return on investment of media buys;
Manage the foundation’s brand across all internal departments to ensure continuity;
Write, edit, and approve specific
communication
pieces including fundraising campaigns, donor proposals, donor impact reports, media releases and speeches and talking points;
Lead, develop and execute the Foundat…
