Overview
Vice President, Marketing Jobs in Toronto, ON at Propel Holding Inc
Full job description
About Us:
Propel (TSX:PRL) is the fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions. Through our AI-driven platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can. Our revolutionary fintech platform has already helped consumers access over one million loans and lines of credit and over one billion dollars in credit.
To build a new world of opportunity, we bring together the brightest talent to help us build opportunities. We are entrepreneurs and believe in measuring success through results and growing within- talent and hard work never goes unnoticed.
We are a team of enthusiastic entrepreneurs who foster curiosity and growth in our employees. Our culture is why we have been so successful and why our employees choose Propel to build their careers. It is also why we are one of North America’s fastest growing companies and a Best Place to Work. This Executive role reports to the President & Chief Revenue Officer.
Join us as we change how employees, customers and shareholders succeed.
About You:
As a fast-growing fintech, we stay true to our startup roots. You picture yourself within a vibrant and entrepreneurial organization where your ideas will be heard and an opportunity to highlight your talents. You are motivated by goals, executing plans, an initiative-taker, and like to wear multiple hats.
Responsibilities
Lead, mentor, and empower with executive oversight a diverse marketing team consisting of numerous verticals by fostering an environment of accountability, creativity, collaboration, and outstanding performance
Establish and execute robust marketing plans under the marketing division umbrella for our leading fintech platform
Establish the department’s vision and deliverables to achieve Propel’s 5-year strategic plan, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap for each vertical under the Marketing umbrella
Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth
Conduct market research, competitive tracking, and analysis of market data to identify market trends, user insights, develop new and enhanced marketing programs, brand trends, and gain a comprehensive understanding of customer needs
Build and nurture strong relationships with key internal/external stakeholders and cross-functional teams
Create, develop, and further build the team and infrastructure to execute on the marketing initiatives to meet the company’s 5-year strategic plan while working closely with the numerous divisions and cross-functionally throughout the organization
Align the marketing plan to meet budgetary requirements and work collaboratively to ensure effective allocation of funds
Requirements
15+ years in one or more marketing leadership roles with a proven track record within a scalable company; financial service or fintech industry preferred but not required
Bachelor’s or Master’s Degree
Strong business acumen, identifies as a true marketing professional, entrepreneurial, thrives in a fast-paced high growth environment, and a passion for building teams, coaching, and mentorship
Strong knowledge of varied marketing channels, including B2C digital customer acquisition with in-depth experience in …
Title: Vice President, Marketing
Company: Propel Holding Inc
Location: Toronto, ON
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