Overview
Sr. Manager, Retail Finance Marketing Jobs in Toronto, Canada at Fairstone Bank
Title: Sr. Manager, Retail Finance Marketing
Company: Fairstone Bank
Location: Toronto, Canada
Category:
Who we are:
Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.
Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.
Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.
About the role:
We’re looking for a results-oriented marketing professional to manage the Retail Financing Marketing strategy and execution. The successful candidate will support the business in Marketing Planning and be responsible for its execution and KPI success.
Leading a small team of marketers and working across the organization, this role will unlock best in class programs and solutions that enable the successful delivery of our partner commitments and build success for our collective businesses.
The Retail Financing portfolio consists of thousands of Merchant relationships, with key strategic partners like Best Buy, Ashley Furniture and the Dufresne Group. The successful candidate will provide thought leadership in building successful Marketing programs to drive their unique business needs and support growth in their retail financing businesses.
Reporting directly to the Director, this role has the following responsibilities:
- Support the business in the development and successful delivery of the marketing plan to meet targets.
- Measure results of all marketing initiatives and ensure yearly initiatives drives KPIs to meet plan
- Work closely with Analytics teams to identify data driven lifecycle opportunities to deepen customer relationships and drive business outcomes.
- Work with Internal and External creative partners to establish the creative strategy and be accountable for final review and approval of omni channel creative and messaging
- Lead the team on marketing initiative development ensuring campaigns are on-strategy and appropriate approvals are secured, uniting stakeholders around a unified visual brand, marketing and communication presence
- Represent Marketing in key Partner communication forums and meetings, providing thought leadership, sharing results and securing alignment on recommendations. Proactively bring forward opportunities to strengthen our relationships and build competitive advantage.
- Establish and monitor key performance indicators across the portfolio, engaging with business and analytics to create timely dashboards and reports.
- Identify opportunities across Retail Financing portfolio to leverage learnings and create synergies for the benefit of both.
What we’re looking for:
- 7+ years of marketing, people management and financing expertise
- Experience working with strategic partners and supporting a shared delivery of program success
- Ability to propose solutions to complex and unique challenges and execute to completion
- Extensive experience in leading the sizing of new business opportunities, assessing customer impacts, and making strategic recommendations
- Experience in developing and executing plans, meeting deadlines and operating in an agile/sprint environment
- Ability to rapidly assimilate new ideas and be able to communicate effectively with various cross-functional teams
- Strong analytical skills and data-driven thinking to drive business insights
- Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
- Proven ability to effectively work with team members, business users and technical staff
- Presentation skills…