Overview
Specialist, Email Marketing Jobs in Toronto, ON at Hudson’s Bay
Full job description
Location: TORONTO, Ontario, Canada
Category: The Bay Marketing
Job Opened: February 12th, 2024
Education: Bachelor’s Degree
Job Number: 240000IT
Job Type: Full-Time
Remote: No
Lead a Brilliant Career.
Bring your authentic self to work every day, and help our customers express themselves, style their home, and live their life in a way that reflects who they truly are.
As a brand, we celebrate the differences that make each and every one of us unique because we believe that people shouldn’t fit archetypes.
So why should your career be anything less than extraordinary?
What to Expect:
The Specialist, E-mail Marketing will be a key contributor to our email marketing team, by helping to design, build, and execute persuasive email marketing campaigns that create awareness of new products and promotional events. This individual is a creative thinker who will partner with internal teams and external vendors to ensure the development and accurate execution of email marketing campaigns. They will support the Email Marketing Manager to ensure programs are well-planned, properly briefed and flawlessly executed.
What you will do:
Work with Brand Marketing and Creative to build compelling briefs for email campaigns, based on seasonal trend considerations, business objectives, brand differentiation and relevant consumer moments
Participate in email campaign briefing meetings and present additional expertise on campaigns based on previous issues, resolutions, emerging concepts, industry trends and best practices
Oversee the build and successful deployment of email campaigns using drag-and-drop based interface (using Braze)
Align with the eCommerce team on linking strategies, to track inventory, and provide a best-in-class customer journey
Ideate, develop, and execute AB tests for various email components (timing, creative, segmentation, frequency) to support optimization of performance
Deliver weekly reporting on performance metrics, analyze results and identify enhancement opportunities
Develop Process Documentation and communication of changes to workflow processes
What you will bring to the team:
2+ years of relevant experience in a marketing operations role, ideally within email marketing or CRM directly at a retailer or similar D2C organization or agency
Hands-on experience working with an enterprise email service provider
Experience with Braze is considered an asset
Strong understanding of marketing key performance indicators and the ability to recognize how they might impact the business
Excellent project management skills with the ability to prioritize tasks
Strong written and verbal communication skills
Bachelor’s degree in Marketing, Communications or a related field preferred
What’s in it for you?
A people-focused culture of belonging where Reconciliation & Inclusion are integral to what we do
Employee Resource Groups that offer a unique opportunity to connect with diverse colleagues
Leadership coaching and development opportunities at all levels
Benefits package inclusive of parental leave top up, retirement savings, “Living Well” Program, and more
A generous Associate discount of up to 40% off of top brands
Work-life balance through a hybrid work model and flexible paid-time-off
The Fabric of Hudson’s Bay
Huds…
Title: Specialist, Email Marketing
Company: Hudson’s Bay
Location: Toronto, ON
Category:
