Overview
Social Media & Community Lead Jobs in Canada at Ledge
Title: Social Media & Community Lead
Company: Ledge
Location: Canada
About the Role
We're looking for a culturally plugged-in Social Media Manager & Community lead who lives and breathes the creator and gaming ecosystem. You'll own our social presence end-to-end (X, YouTube, TikTok, Instagram) – building the brand voice, growing our community, and turning followers into fans. If you've helped shape how an organization shows up online and you know what makes content hit in gaming and UGC spaces, we want to hear from you. The brands that get gaming right don't stumble into it. Someone put them there intentionally. This position is Canada / United States remote.
What You'll Do:
- Own and execute the content strategy across all social platforms, maintaining a consistent and compelling brand voice
- Help build and establish our brand identity from the ground up – shaping how the world sees us
- Create, schedule, manage, and post original content, including short-form video, graphics, written posts, and community updates
- Monitor trends in gaming, UGC, and the creator economy – and move quickly when opportunities arise
- Collaborate with creators, influencers, and partners to amplify reach and credibility
- Track performance metrics and use data to continuously improve content and strategy
- Serve as the connective tissue between our brand and our community
What We Are Looking For:
- 3-5 years of hands-on social media management experience, preferably within gaming, UGC, or the creator economy
- Proven track record of helping build or scale a brand's social presence across multiple platforms
- Deep understanding of gaming culture, streaming ecosystems, and content creator dynamics
- Native fluency in what makes content resonate on TikTok, X, YouTube Shorts, Instagram and Discord
- Strong writing, storytelling, and communication skills with a distinct voice
- Self-starter mentality – comfortable working independently and moving fast in a dynamic environment
- Experience with social analytics tools and a data-informed approach to content decisions
- Bonus: experience with video editing, graphic design, or content production
Why Join Us?
- Competitive salary that reflects your experience and the impact you'll make
- Be a founding voice in shaping a brand from the early stages
- Work at the intersection of gaming, creator culture, and community
- Autonomy to experiment, take creative risks, and make an impact
- Collaborative team that respects and values great content
