Overview
Social Media & Brand Specialist Jobs in Toronto, Ontario at Sweat and Tonic
Title: Social Media & Brand Specialist
Company: Sweat and Tonic
Location: Toronto, Ontario
About Sweat And TonicSweat and Tonic (S&T) is Toronto’s most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada. We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together. With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace, and event venue, inspires collaboration and innovation. Since opening in 2019, we’ve innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.
About The RoleWe are seeking a full-time, in-studioSocial Media & Brand Specialiston our Marketing team to help support the expansion of the S&T brand and drive customer and revenue growth. We’re looking for a creative and intuitive individual to oversee our social media efforts and brand partnerships across all channels. The ideal candidate is passionate about social media, content creation, and communications, is a strong writer with a sharp eye for design, and is results-driven and self-motivated. As our social media and branding expert, you have a passion for producing high quality work and creating exceptional guest experiences, and your goal is to develop innovative social media marketing strategies, create engaging content, and build community.
Primary Job Responsibilities
Be the voice of S&T across all social media platforms
Develop S&T’s social media calendar and strategy to grow S&T’s brand presence and reach across all social media channels
Work closely with cross-functional teams to strategically plan, manage, and execute the social content calendar by developing content concepts from ideas to completion
Coordinate and engage with instructors and the S&T community to create content, including videos, reels, and photoshoots
Identify industry trends and best practices through monitoring competitors, influencers, and other social media leaders to develop ideas and proactively manage S&T’s social media strategy
Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
Oversee S&T’s influencer program, including measuring results and driving its success
Oversee community management across all channels, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
Work and coordinate with brand partners, including organizing community events, activations, and social collaborations
Measure and report on relevant weekly, monthly, and quarterly social media metrics, including recommendations to shift on strategy when required
Administrative support, including but not limited to team …
