Overview

Senior Sales Executive (Foodservice) Jobs in Canada at Cut+Dry

Title: Senior Sales Executive (Foodservice)

Company: Cut+Dry

Location: Canada

Who We Are

Cut+Dry is a fast-growing FoodTech company on a mission to modernize the $300B U.S. food supply industry. We’re building the platform that connects foodservice distributors, their customers, and suppliers into one place for ordering, payments, and performance tracking – making it easier to operate efficiently and profitably in a traditionally complex industry.
Our customers don’t just need software – they need trusted partners who understand their business, can align technology to real outcomes, and can guide them through meaningful digital transformation.

The Role

As a Senior Sales Executive, you will own strategic growth relationships with foodservice distributors and lead complex, consultative sales cycles from first engagement through signed agreement and internal handoff. This is a senior, quota-carrying sales role designed for someone who excels at partnership-led selling and thrives in long, multi-stakeholder sales motions.

You will act as a trusted advisor to distributor leadership across sales, operations, finance, and IT – helping them modernize how they sell, get paid, and serve their customers using Cut+Dry’s platform. Success in this role comes from building credibility, leading with outcomes, and positioning Cut+Dry as a long-term growth partner.

What You’ll Own

  • Own and manage the full-cycle sales process for targeted foodservice distributor accounts, from initial outreach through contract execution and internal handoff.

  • Develop and execute targeted account strategies focused on high-value distributors, building deep, multi-threaded relationships across executive and functional leadership.

  • Navigate complex, enterprise-level buying processes with long sales cycles and multiple decision-makers.

Outcome-Led Digital Transformation

  • Lead outcome-based discovery to understand distributor goals, operational challenges, and growth constraints.

  • Position Cut+Dry as a strategic platform that delivers measurable impact, including:

  • Increased operator adoption and digital order penetration

  • Accelerated accounts receivable and improved cash flow

  • Revenue lift through improved merchandising and catalog management

  • Operational efficiencies across sales, service, and finance teams

  • Deliver tailored demos and presentations aligned to distributor workflows, ERP environments, and digital maturity.

Sales Execution & Deal Ownership

  • Build compelling business cases grounded in ROI, operational impact, and long-term value.

  • Negotiate pricing, commercial terms, and multi-year agreements in alignment with company objectives.

  • Maintain strong CRM hygiene, ensuring accurate pipeline management, forecasting, and activity tracking.

  • Consistently meet or exceed monthly and quarterly revenue targets while advancing deals through complex sales cycles.

Cross-Functional Collaboration

  • Partner closely with Marketing to refine messaging, improve lead quality, and execute account-based strategies that support pipeline generation.

  • Collaborate with internal teams to ensure alignment during handoff and set the foundation for long-term distributor success.

What We’re Looking For

  • 3-7 years of B2B SaaS sales experience, ideally in a full-cycle, consultative role selling into complex or traditional industries.

  • Proven track record of closing mid-market to enterprise deals with multi-stakeholder buying groups.

  • Experience selling into foodservice, distribution, logistics, or operationally complex environments is strongly preferred.

  • Demonstrated ability to lead outcome-based sales conversations and build ROI-driven business cases.

  • Exceptional communication, discovery, and negotiation skills with strong executive presence.

  • Comfortable operating in a fast-paced, high-growth environment with evolving processes.

  • Strong CRM proficiency (HubSpot and/or Salesforce) with disciplined pipeline management.

  • Highly self-motivated, accountable, and effective at executing targeted account strategies with minimal oversight.

Why Work at Cut+Dry

  • Base Compensation: $110K–$120K

  • OTE: $220K–$240K

  • Remote role (US or Canada)

  • Stock options

  • Medical, dental, and vision coverage

  • Unlimited PTO

  • Results-driven culture that values ownership, impact, and balance

 

Apply

Upload your CV/resume or any other relevant file. Max. file size: 800 MB.

About Cut+Dry