Overview
Senior Product Marketing Manager Jobs in New Jersey – New Brunswick at LotLinx
Title: Senior Product Marketing Manager
Company: LotLinx
Location: New Jersey – New Brunswick
Category: Marketing / Advertising / PR, IT/Tech
Location: New Jersey
Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic
inventory management
.
Lotlinx provides employees with a
dynamic work environment
that is
challenging
,
team-oriented
, and full of passionate people.
We offer
great incentives to our employees, such as
competitive compensation
and benefits, flex time off, and
career development
opportunities. Lotlinx, is experiencing tremendous growth and has an
exciting
opportunity for a Senior Product Marketing Manager (or Director).
Responsibilities
Oversee the strategy and evolution of Lotlinx’s core product portfolio to ensure a strong product/market fit, cementing Lotlinx’s position as the US leader in inventory data helping dealers take control over their inventory risk.
Evolve a go-to-market strategy in
collaboration
with product, marketing, operations, and sales teams that grows the Lotlinx Sentinel business.
Partner with the Lotlinx sales and support teams to develop opportunity pipelines, support pre-sales efforts, and facilitate delivery of high impact solutions to customers.
Collaborate with Product and Services teams providing business direction and oversight for development of world class products and services.
Ensure exceptional
client satisfaction
by orchestrating client-centric approaches, leveraging client feedback to refine solutions, while fostering enduring client relationships that result in high value, long term strategic business partnerships.
Lead pricing, packaging, and GTM strategy.
Provide acquisition and retention strategies.
Collaborate with the Marketing team to develop buyer personas.
Serve as the market knowledgeable specialist and trusted advisor with
senior leadership
.
Have intimate knowledge of the competitive landscape. Provide tools for the sales and marketing teams to overcome objections Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
7-10 years preferably in the SaaS industry, with a strong track record of success in planning, executing, and analyzing marketing campaigns.
Auto technology experience is a knowledge of what it takes to market a product from inception to market.
Knowledge of SaaS performance metrics (Churn CAC, Lifetime Valuez)
Strong
analytical skills
with the ability to derive insights from data, track performance metrics, and make
data-driven decisions
to enhance marketing strategies.
Exceptional
project management
skills with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines.
Good understanding of Digital Advertising strategies and tactics
Excellent
communication
and interpersonal skills with the ability to collaborate effectively across
cross-functional teams
and present complex ideas clearly and concisely. Lotlinx is committed to creating a
…
