Overview
Senior Marketing Performance Analyst Jobs in Toronto, Canada at Gofractional
Title: Senior Marketing Performance Analyst
Company: Gofractional
Location: Toronto, Canada
Category:
Position: Contract Senior Marketing Performance Analyst
Elevate B2B marketing analytics as a Senior Marketing Performance Analyst on contract. Leverage your expertise to drive impactful marketing decisions and enhance campaign efficacy.
We seek a Senior Marketing Performance Analyst to join our contract team, crucial for optimizing marketing performance in our growing B2B landscape. In this role, you will analyze multi-channel campaigns, partner with leadership for strategic initiatives, and develop comprehensive interactive reports to inform stakeholders. Your analytical skills will be vital in supporting effective decision-making across the organization.
Key Responsibilities:
• Analyze marketing performance metrics across all media
• Prepare reports for business reviews and executive presentations
• Optimize lead scoring models and improve attribution reporting
• Design and implement dashboards to deliver insights
• Support closed-loop marketing through comprehensive reviews
Requirements:
• Advanced degree in a technical field required
• Minimum 5 years in analytics for B2B contexts
• Strong SQL and Python capabilities
• Experience with analytics platforms like GA4 and Looker
• Excellent communication and storytelling skills
Maximize your impact on marketing decisions through deep analytics and strategic insights.
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