Overview
Senior Marketing Manager Jobs in Markham – Ontario at Creative Niche
Title: Senior Marketing Manager
Company: Creative Niche
Location: Markham – Ontario
Category: Marketing / Advertising / PR
We are seeking a highly motivated and experienced Director of Marketing to lead our EdTech client’s integrated programs as they continue to experience high growth each year. The successful candidate will be responsible for developing and executing comprehensive marketing and
communication
strategies to increase partnerships with schools across the world, as well as increase their presence through content, events, and PR initiatives.
If you are a leader who has driven with a
proven track record
of driving growth through
diverse
content and marketing programs, we want to hear from you.
Responsibilities:
Develop and implement strategic marketing and
communication
plans to promote the organization’s EdTech platform, events, and initiatives.
Grow and lead a lean marking team to execute integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
Manage the organization’s brand identity and messaging to maintain consistency and integrity across all
communication
channels and materials.
Conduct market research and analysis to identify target audiences, market trends, and competitive insights to inform marketing strategies and tactics.
Report to the CEO on outcomes of digital channels such as website traffic, conversions, and email marketing metrics, social media metrics, and paid media metrics, SEO metrics, and customer acquisition & retention metrics. Oversee the development of compelling content and creative assets, including website content, blog posts, social media posts, videos, and brochures, to engage and attract prospective students, parents, and partner schools.
Leverage external resources to drive PR and media initiatives and content creation (video and written). Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing initiatives and campaigns and make data-driven recommendations for
optimization
.
Represent the organization at conferences, industry events, and community outreach activities to build partnerships and enhance brand visibility.
Qualifications:
Bachelor’s degree in marketing, communications, business administration, or a related field. Master’s degree preferred.
8+ years of progressive experience in marketing, communications, or account management, ideally with experience in the
education
sector, but the client is open to other areas including startups and agencies. Demonstrated success in developing and executing integrated marketing and
communication
strategies that drive growth. Strong
leadership
and management skills with experience leading and motivating teams to achieve goals and deliver high-quality results.
Excellent written and verbal
communication skills
, with the ability to articulate complex ideas clearly and persuasively.
Proven ability to build and maintain relationships with internal and external stakeholders, including faculty, staff, students, alumni, media, and community partners.
Creative thinker with a strategic mindset and a passion for
innovation
and
continuous improvement
.
Proficiency in marketing analytics tools and platforms for tracking and reporting on campaign performance.
Knowledge of current trends and best practices in digital marketing, social media, content mar…
