Overview
Senior Marketing Manager Jobs in Surrey – British Columbia at 7-Eleven Canada
Title: Senior Marketing Manager
Company: 7-Eleven Canada
Location: Surrey – British Columbia
Category: Marketing / Advertising / PR
The Senior Marketing Manager:
External Marketing is responsible for ensuring the 7-Eleven brand is top of mind and relevant to current and potential customers by developing integrated advertising campaigns through owned, paid, earned and ecommerce channels. This role is also responsible for sharing results and insights with the data, content, and creative teams to ensure effective creative and a superior customer experience through conversion and referral outcomes.
To lead, coach and develop direct reports in delivering a Slurptacular experience to 7-eleven customers and Canadians, including brand visibility, relevant content and creative to drive traffic, orders, sales, and referral.
Responsibilities:
Reporting to the Director of marketing, communications and digital, lead the external communications team responsible for media, digital and social advertising, PR & influencer campaigns, instore communications, and ecommerce channels.
Influence and execute strategy for media, digital, social, ecommerce, PR, influencer, and instore communications.
Influence / collaborate with brand and agency teams to ensure appropriate content to support effective
communication
and conversion by media channel and specs.
Lead the media integration strategy and planning to achieve effective targeting and retention of existing customers and to attract new customers.
Lead the campaign integration planning to ensure effective and appropriate
communication
by campaign.
Lead the effectiveness and development of owned, earned and paid channel content, ultimately leading to recommend/referral.
Lead the ecommerce platform
communication
to drive sales and orders – including delivery platforms, Speakout wireless, social commerce, etc.
Lead and share AAR results, including insights and pivots on a timely and continual cadence.
Collaborate and communicate with key stakeholders on team canada and US marketing / digital teams.
Plan, recommend and manage budget spend of the group within approved levels.
Qualifications:
Education:
Bachelor’s/4-year degree in marketing Years of relevant experience: 5+ years integrated marketing, advertising, digital marketing, ecommerce required. Experience in retail, QSR, CPG and Franchise and/or DSD organization preferred.
Proficiency and demonstrated results with developing successful integrated campaigns, media and digital campaigns, ecommerce performance and analytics.
Able to
create structure and process where it currently does not exist. Strong
entrepreneurial
acumen.
Able to
quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
Ability to
lead
cross-functional teams
and deliver results
Ability to
balance multiple priorities and meet project deadlines
Excellent oral and written
communication skills
; ability to lead presentations with executives
Ability to
lead and influence others
Ability to
solve problems both independently and as part of a team through a structured approach
Personal integrity, humility, an
appreciation
for the power of true
teamwork
, and a sense of humor
Self-starter personality who…
