Overview
Senior Manager, Digital Content Jobs in Toronto – Ontario at Definity
Title: Senior Manager, Digital Content
Company: Definity
Location: Toronto – Ontario
Category: Marketing / Advertising / PR, IT/Tech
Job Description
As the leader of Sonnet’s growing Digital Content team within Sonnet’s Customer Experience division, you’ll be a key driver of our content strategy, from owning the end-to-end user experience from a digital content perspective to helping us deliver on our brand with insightful content that wins the hearts and minds of consumers across all our digital channels to meet our company goals.
You’ll:
Take the lead on managing content strategy, a compelling roadmap, and editorial calendar to optimize and scale digital content to drive organizational objectives effectively. Lead efforts for content
optimization
across channels, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, conversion, and retention. Review, edit, and give direction as needed, to maintain our brand’s consistent tone & voice, as well as our product value propositions, to internal teams and other stakeholders across our customer communications channels, including our website, mobile app, emails, chat, SMS, etc.
Work cross functionally with business stakeholders, and collaboratively with our team of SEO, Design, CRM, UX, and Development specialists, to deliver:
Strategic, high-value content tailored to target audiences User-first web content that is optimized for search engines Clear and concise micro copy that guides users through their journey Digital content that meets accessibility requirements, quality and brand standards Develop A/B test strategies for key landing pages to increase conversions iteratively. Track, analyze, and report on key metrics associated with our content success, like web traffic, conversions, etc.,
and use it to:
Identify opportunities and actionable recommendations Improve content development and iteration Inform conversion rate
optimization
(CRO) Manage a team of content writers and freelancers, providing guidance, mentorship, and fostering a
collaborative
and performance-driven team culture
What do you bring to the role? 7+ years of professional experience crafting creative copy (both microcopy for digital UX products or apps and long-form editorial content) and building effective content strategies for digital-first, consumer-focused companies Educational degree, diploma, or equivalent in related field Your strategic mindset will be crucial in identifying opportunities to enhance Sonnet’s brand, boost conversion rates, enhance customer experience, and improve organic visibility across channels Passion for writing and copyediting – and you’ve got the portfolio to prove it.
(Bonus points for a variety of channels and formats) A strong understanding of the role that digital content plays in a consumer journey (and how content supports growth for the broader organization) Experience managing direct reports. You’re a remarkable leader, a great people manager, and a passionate coach and mentor You’re comfortable leading change and giving direction, and getting feedback, to maintain quality content, from both internal and external stakeholders
Experience with
C-level and stakeholder engagement, particularly aligning business goals and impacts on content strategy and objectives Strong
project management
skills to manage long-term strategic initiatives, complex cross-team projects, and a steady flow of day-to-day smaller requests You’re data-driven and have in-depth …
