Senior Campaign Analyst to execute and automate direct marketing campaigns using SAS, SQL, and Unica Campaign – JP Jobs in Toronto, Canada at S.i. Systems
Title: Senior Campaign Analyst to execute and automate direct marketing campaigns using SAS, SQL, and Unica Campaign – JP
Company: S.i. Systems
Location: Toronto, Canada
Category:
Position: Senior Campaign Analyst to execute and automate direct marketing campaigns using SAS, SQL, and Unica Campaign – JP1128
Our financial services client is seeking a Senior Campaign Analyst (5+ years) to execute and automate direct marketing campaigns using SAS, SQL, and Unica Campaign
Duration:
Until 30 Jun (possibility of extension)
Location:
Downtown Toronto
Join a high-performing marketing analytics team within a leading banking environment supporting large-scale customer campaign initiatives. This role manages end-to-end technical execution of direct-to-consumer campaigns in collaboration with strategy and measurement teams. The position offers hands-on delivery ownership within a fast-paced, data-driven marketing environment.
Must Haves
Minimum 3 years of campaign or database marketing experience
Hands-on expertise with SAS
, SQL
, and Unica Campaign tools
Proven ability to perform data analytics and execute direct marketing campaigns
Background in business process improvement and customer relationship management
Knowledge of the financial services industry
Nice to Have
Experience in banking or consumer financial products
Exposure to campaign automation or recurring program optimization
Familiarity with data warehousing environments
Strong technical documentation and communication capabilities
Responsibilities
Review and analyze campaign business requirements and produce Technical Implementation Plans
Prepare customer lists using campaign management tools to meet documented technical requirements
Develop recurring campaigns with automation in mind and automate campaigns as required
Identify issues and recommend improvements to campaign workflow
Manage project timelines and deliverables across multiple campaign streams
Collaborate with internal partners to communicate project status and technical findings
Conduct campaign technical audits and ensure data output accuracy
Monitor lead generation file execution processes and ensure compliance with regulatory requirements
Troubleshoot critical issues to maintain campaign execution continuity
Lead small to medium-sized campaign projects and contribute to process documentation libraries
