Overview
Regional Marketing Manager, North America Retail Jobs in Calgary, Alberta at Pandell, an ESG Company
Title: Regional Marketing Manager, North America Retail
Company: Pandell, an ESG Company
Location: Calgary, Alberta
We are seeking a leader for our North American regional marketing for our retail products, reporting to the VP, Global Marketing. In this role, you will lead the development and implementation of ESG’s marketing strategy for North America retail energy and ensure alignment with key stakeholders.
Energy companies rely upon ESG solutions to grow revenue, increase efficiency, and facilitate business innovation. ESG provides the broadest energy sector market and meter data management to deliver an energy transition platform that optimizes the customer-to-cash process for utilities, pipeline and storage, and retail energy providers. The company provides a full suite of financial, land, and field solutions that enable oil and gas producers, pipelines, renewables, and utilities companies to efficiently track and manage their business operations with less staff. Across sectors, ESG automates complex, time-consuming processes with an integrated suite of tools to reduce the cost to serve and increase efficiency through data and insights to get results that matter. ESG is ISO9001/27001-certified in the United Kingdom and SOC 2 in North America. We put the power of data in your hands. ESG is backed by Accel-KKR, a global software-focused private equity firm with $19 billion in cumulative capital commitments. Visit www.esgglobal.com to learn more.
RequirementsYour Responsibilities:
Multi-channel campaigns – Create and execute targeted, thematic marketing campaigns that span digital platforms (website, social media, email marketing), content marketing (blogs, case studies, white papers), and both industry and company-driven events
Campaign themes and messaging – Use an understanding of market issues, customer challenges, and ESG’s unique business value to create innovative campaign themes and messaging that resonate with target audiences
Full buyer’s journey – Create programs to generate new demand and nurture leads across the buyer’s journey
SEO & SEM – Contribute to the development of search engine marketing, SEO, and PPC strategies for the region
Account-based marketing (ABM) – Develop and execute ABM campaigns that increase close rates and up-sell/cross-sell in strategic accounts
Event strategy – Identify, prioritize, and strategize presence at industry events. Develop strategies to break through in a crowded marketplace. Provide in-person support for marketing events and exhibitions as needed
Performance metrics & KPIs – Track and analyze performance metrics and provide data-driven insights to optimize marketing campaigns. Monitor overall KPI metrics against targets and generate monthly and quarterly overall metrics reports
Planning – Develop annual and quarterly marketing plans spanning multiple marketing channels
Budget – Develop the regional marketing budget, ensuring optimal allocation of resources across marketing channels. Maximize and optimize budget spend without exceeding budget. Process and approve purchase orders and invoices in a timely manner
Execution – Utilize tools to ensure that project tasks are reviewed and completed as planned
Cross-functional collaboration – Collaborate with the sales and marketing teams to prioritize and develop effective lead generation and sales enablement activities
“Voice of the region” – Closely understand the unique needs of your sales team, prospects and customers; advocate to the rest of the marketing organization for campaigns, content, product launches and s…
