Overview
Referral Relationship Manager Jobs in Kelowna, Canada at Ethos Veterinary Health
Title: Referral Relationship Manager
Company: Ethos Veterinary Health
Location: Kelowna, Canada
Category:
JOB DESCRIPTION
Position Title:
Referral Relationship Manager
Reports To:
Referral Group Manager (Primary) and Hospital Director (Secondary) FLSA Status:
Part-Time, Non-Exempt
Schedule:
Approximately 24 hours per week, with an average of two days per week in the field and one administrative day at the hospital Pay range: $26-$29/hr depending on experience Benefits and leave:
In accordance with BC employment standards for PT employees POSITION SUMMARY The Referral Relationship Manager (RRM) plays a vital role in strengthening partnerships with referring veterinary practices and driving hospital growth through strategic outreach, marketing, and relationship management.
This role serves as the primary liaison between the hospital and the referring community while also owning the planning and execution of referring DVM and client engagement events and the management of all community partnerships.
Working collaboratively with hospital leadership, marketing partners, and cross-functional teams, the Referral Relationship Manager uses data, insights, and relationship-building to improve referral performance, optimize the referral experience, and support business growth.
This position requires a balance of field engagement, strategic planning, event planning and execution, and administrative coordination in a fast-paced, service-oriented environment.
This role is well-suited for someone who is mission-driven, relationship-focused, and motivated to make a meaningful impact on client/patient access to specialty and emergency veterinary care.
The RRM role has a dual reporting structure, reporting functionally to the centralized Referral Relations Group Manager and operationally to the local Hospital Director.
ESSENTIAL RESPONSIBILITIES Referral Growth & Relationship Management Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
Event Planning & Community Engagement Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
Track attendance, referral impact, and ROI for all events and initiatives in collaboration with hospital leadership.
Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
Marketing Strategy & Execution Leverage centralized Ethos marketing resources and programs to support local growth priorities.
Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
Serve as the local hospital point of contact for all referral engagement activities.
Data, Analytics & Business Planning Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
Administrative & Operational Responsibilities Manage the hospital’s referral engagement budget and track spending against plan.
Maintain accurate documentation, activity tracking, and reporting as required.
Support hospital leadership and the Ethos growth team in additional initiatives as assigned.
RESPONSIBILITY ALLOCATION In-Market Referral Engagement Activities – 65% Event Planning and Execution – 15%…