Overview
PPC Specialist Jobs in Pickering, Canada at Long & McQuade
Title: PPC Specialist
Company: Long & McQuade
Location: Pickering, Canada
Category:
Title
PPC Specialist
Department
All Departments
Hours
Full-time permanent
Availability Required
Weekdays
Location
Granite Court
Pickering (Head Office), ON
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* Job Title:
** Pay Per Click Specialist
** Company Overview:*
* Long & McQuade is Canada’s largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.
*
* Key Responsibilities:
*
* – Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
– Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
– Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
– Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
– Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.
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* Required Skills and Qualifications:
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* – Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles.
– Proficiency in Google Ads, Bing Ads, and analytics platforms.
– Strong analytical skills with the ability to interpret data and develop actionable insights.
– Excellent communication and collaboration skills for working with cross-functional teams.
– Familiarity with A/B testing and conversion rate optimization techniques is a plus.
This is an in person, on site position located in Pickering, Ontario.