Overview
Paid Media Specialist Jobs in Canada at Loans Canada
Title: Paid Media Specialist
Company: Loans Canada
Location: Canada
We are seeking a full-time, dedicated Digital Advertising Specialist with strong experience in paid media and a deep understanding of tracking, attribution, and performance marketing mechanics.
This position is fully remote.
This role is ideal for someone who can manage campaigns across multiple platforms while also understanding how data flows from click to conversion. You will also be expected to actively use AI tools to improve performance, efficiency, and decision-making.
Who We Are
We are a lead generation business active for over 10 years, focused on the online lending and automative sectors.
Responsibilities
- Manage 6-figure monthly advertising budget
- Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook and Instagram), TikTok Ads, Snapchat Ads, and YouTube
- Monitor and optimize campaigns based on CPA, ROAS, and lead quality
- Implement and manage tracking using Google Tag Manager (GTM)
- Set up and maintain conversion tracking across platforms
- Work with server-to-server (S2S) postbacks and Conversions API (CAPI)
- Troubleshoot tracking issues and reporting discrepancies
- Collaborate with internal teams on landing pages and conversion flows
- Use AI tools to analyze performance, generate insights, and improve efficiency
- Use AI tools to develop ad creatives (images and videos)
Requirements
- Proven experience running paid campaigns on Google, Meta, TikTok, Snapchat, or YouTube
- Strong understanding of Google Tag Manager (GTM)
- Experience with pixel implementation and event tracking
- Solid knowledge of conversion tracking and attribution (including s2s postbacks and Facebook CAPI)
- Understanding of UTMs, cookies, browser limitations, and tracking challenges
- Familiarity with privacy and consent frameworks
- Strong working knowledge of AI tools such as Google Gemini and Claude
- Very strong attention to detail
- Fluent in English
Preferred Qualifications
- Experience in lead generation or performance marketing
- Familiarity with affiliate tracking and click tracking systems
- Experience with GA4 or similar analytics tools
Compensation & Benefits
- Salary: $66,000 – $96,000 per year (based on experience)
- Work from home
- Access to AI tools (Google Gemini, Claude)
- Opportunity to work on high-scale campaigns and complex tracking systems
Benefits
- Extended health care
- Work from home
