Overview
Omnichannel Campaign Lead Jobs in Toronto, Canada at Canadian Tire Corporation, Limited
Title: Omnichannel Campaign Lead
Company: Canadian Tire Corporation, Limited
Location: Toronto, Canada
Category:
The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver high‑performing, data‑driven media programs that achieve measurable business outcomes.
You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.
What you’ll do
Campaign Performance and Budget Management
Own end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting
Collaborate with cross-functional partners to design media programs to deliver on common advertiser objectives
Manage budgets and pacing to maximize ROI while maintaining financial stewardship
Analyze performance trends and diagnose issues across platforms, proactively recommending optimizations
Ensure campaigns align with advertiser objectives, category priorities, and retail media best practices
Anticipate risks and performance challenges, bringing forward‑looking recommendations to sales pods
Customer Success and Account Support
Act as the senior Activation lead for one or more sales pods, providing strategic campaign updates and performance insights
Support client and internal stakeholder conversations with clear, data‑backed recommendations
Distill complex platform setups and performance data into accessible, actionable insights
Partner with Sales and Accounts to respond to client questions, escalations, and performance reviews
Maintain strong visibility into upcoming campaign launches, live performance, and reporting needs
Collaboration with Ad Operations Roles
Partner closely with Ad Operations teams responsible for hands‑on execution
Provide clear briefs, pacing guidance, and optimization direction to ensure flawless delivery
Validate campaign changes and QA execution to confirm alignment with campaign objectives and best practices
Serve as a subject matter expert for campaign setup and optimization standards
Mentor junior Activation team members and provide feedback on execution quality
What you bring
5-7+ years of experience managing and optimizing digital advertising campaigns across paid search, paid social, display, and retail media
Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent
Expertise in data analysis, leveraging metrics to justify, optimize and report on campaign outcomes
Experience with retail media platforms such as Walmart Connect, Amazon DSP, or similar
Proven ability to manage complex campaign portfolios and competing priorities
Confidence influencing cross‑functional partners and providing strategic recommendations
A proactive, solutions‑oriented mindset with strong ownership, personal accountability, and attention to detail
About Triangle Retail Media
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! Triangle Retail Media(TRM) is one of Canada’s fastest-growing retail media networks. We put customers first, using data and insights to deliver effective, personalized marketing solutions for brands and agencies. Our Triangle Loyalty program, with over 11 million members, helps us understand customer needs and measure the impact of advertising across Canadian Tire Corporation’s retail banners.
We seek high-achievers with a builder’s mindset—people who take personal accountability for their work and their team’s results. Success at TRM means being a strong communicator, collaborating across teams, and driving innovation in a dynamic, entrepreneurial environment.
We’re always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $64,000.00 and $ per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. #LI-AG2
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.