Overview
Media Analyst Jobs in Toronto – Ontario at Mosaic North America
Title: Media Analyst
Company: Mosaic North America
Location: Toronto – Ontario
Category: Marketing / Advertising / PR, IT/Tech
Description Mosaic is currently hiring for a Media Analyst to manage and analyze datasets from a variety of digital channels (including retailer media, programmatic, social, and web), and turn them into insight and recommendations for our clients. The analysis will inform decision making at a tactical and strategic level around targeting, budgeting, media mix, and other business needs.
We are looking for someone who understands media service offerings and knows how to leverage datasets to solve client business problems. They will work with internal and client teams across North America and will have strong interpersonal and
communication skills
to be able to tell the story of the data – both visually and verbally.
The Analyst will be responsible for managing measurement programs, from insights to inform media planning, through to the analysis, reporting, and presentation. They will evaluate impact across touch points, build processes to effectively and efficiently manage/assess data, and implement tools to tell the data story.
Responsibilities
include and are not limited to:
Develop and manage measurement programs to evaluate the effectiveness of media campaigns.
Work with the media team to transform client objectives into KPI-focused plans based on insight from data.
Clear understanding of Retail Media Metrics, such as ROAS/iROAS, ROI, Attributable Sales, Incrementality, etc.
Manage media and website tagging/pixeling (such as UTMs & Google Tag Manager)
Manage and analyze complex datasets and transform them into easy-to-understand analysis, visualizations, insights, and recommendations.
Use data visualization techniques to derive insights from the datasets, as well as statistical methods where needed.
Identify trends, patterns, and opportunities within the data to inform the decision-making processes.
Support in analysis of sales impact and trend analysis.
Prepare comprehensive reports detailing key findings, with recommendations.
Monitor and assess the impact of media activities across various touch points.
Present findings to internal and external stakeholders in a clear and compelling manner
Effectively present data driven results, insights, and recommendations to internal and client teams, both verbally and visually.
Design and execute measurement and analysis across marketing channels and provide recommendations for
optimization
.
This includes retail media network display and search, off-platform programmatic, DOOH, Paid Social, etc. both managed in-house and by our 3rd party partners.
Execute post-campaign analysis as well as regular/standardized analysis (i.e. monthly, biweekly)
Operate both collaboratively and independently, proactively reaching out to media, client service, and measurement team members as needed. Demonstrate strong interpersonal skills to effectively collaborate with
cross-functional teams
.
Build rapport and establish trust with clients through effective
communication
and relationship management.
Adapt to evolving client needs, industry trends, and technological advancements in media analytics and digital media.
Bring new thinking and knowledge to the team to help grow our capabilities, improve our services, and expand our business.
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