Overview
Marketing Strategist & Team Lead (Restricted Ad Space) Jobs in Canada at Virtual Assist
Title: Marketing Strategist & Team Lead (Restricted Ad Space)
Company: Virtual Assist
Location: Canada
WE ARE HIRING: Marketing Strategist & Team Lead (Restricted Ad Space)
Remote | EST Time Zone | Part-Time, Potential Full-Time
Industry: DTC / E-Commerce
About the Company:
A fast-growing direct-to-consumer e-commerce brand serving a highly engaged audience. We focus on strong branding, data-driven marketing, and exceptional customer experience via Shopify and are scaling through TikTok, Instagram, and Meta.
Role Overview:
We are looking for a Marketing Strategist & Team Lead to oversee creative, CRM, and lifecycle marketing efforts. This hybrid strategic and hands-on role involves guiding marketing direction, managing campaigns, and driving growth across the full customer journey.
Key Responsibilities:
Strategy & Leadership:
- Lead overall marketing strategy
- Align team and campaign execution
- Plan campaigns and structured testing
- Translate performance data into actionable insights
CRM & Lifecycle Marketing:
- Manage Klaviyo campaigns and flows
- Optimize lifecycle communications (welcome, abandoned cart, retention)
- Build segmentation and targeting strategies
- Improve email/SMS performance
Creative Direction:
- Guide creative assets based on performance
- Support messaging and campaigns
- Ensure brand consistency
Data & Optimization:
- Track performance across all channels
- Identify funnel improvements
- Collaborate on campaign optimization
Tools & Platforms:
Klaviyo | Shopify | Claude / Open Claw Dashboard | Analytics Dashboards | Notion & Slack | Gorgias | Canva / Adobe Suite | AI Marketing Tools | Webflow
Requirements:
- 3+ years in marketing strategy, CRM, or lifecycle marketing
- Strong Klaviyo experience (flows, campaigns, segmentation)
- Full-funnel marketing expertise
- Team leadership or coordination experience
- E-commerce marketing knowledge
- Hands-on execution with strategic oversight
- Experience in regulated, restricted or policy-sensitive environment/space
- Excellent communication, organization, and leadership skills
Preferred Skills:
- Copywriting skills (email, ads, messaging)
- CRO and paid media familiarity
- Familiarity with AI tools for marketing and automation
If you are a strategic, hands-on marketer who enjoys leading campaigns and driving growth, we would love to hear from you.
APPLY NOW!
