Overview
Marketing Manager – Brand Awareness and Lead Generation Jobs in Montréal – Quebec at Pricepoint
Title: Marketing Manager – Brand Awareness and Lead Generation
Company: Pricepoint
Location: Montréal – Quebec
Category: Marketing / Advertising / PR
What Price point is:
Price point is a Montreal-based startup specializing in AI-driven price
optimization
solutions for lodging businesses. Our cutting-edge technology focuses on maximizing hotel revenues in real-time, 24/7, with an average revenue uplift of 19%. While we’re deeply rooted in technology, we cherish the core values of the travel industry, understanding that hospitality is about creating smiles. At Price point, we embody this ethos, ensuring each team member contributes to fostering a positive and
collaborative work
environment.
Who we are:
We are a small,
friendly team
of +20 people that is eager to learn and fight hard to grow. Our goal has never been to pretend that we’re a corporation, but we are a bit old-school because we believe that great things, the same as great friendships, can only be born in person. For this reason, we invite all team members not only to work side by side with us in our small, not
modern
, and not flashy (not a garage!)
office but also to contribute and help us create our
company culture
. “Trust” is the foundation of what we want to build with our clients and our colleagues. If there is trust, then there is truth, responsibility, and
respect
.
Who we are looking for:
We are seeking an experienced, energetic professional to spearhead Price point’s
brand awareness
and lead generation efforts from the ground up. This is a role for someone who thrives in ambiguity and is ready to roll up their sleeves to get results. While we don’t have unlimited budgets, we’re open to creative and resourceful approaches to make every dollar count. The ideal candidate will be proactive,
innovative
, and able to adapt quickly to changing priorities.
Most importantly, we need someone who can deliver tangible results—building Price point’s reputation in the industry and consistently generating high-quality leads.
What you will do:
Devising Marketing Strategies and Tactics:
Develop comprehensive marketing strategies aligned with the company’s goals and target audience.
Identify and prioritize tactics to attract leads, increase website traffic, and drive conversions.
Continuously evaluate and adjust strategies based on market trends, customer feedback, and performance metrics.
Lead Generation and Conversion:
Implement lead generation strategies across various channels, including digital marketing, content marketing, email campaigns, and events.
Optimize conversion funnels to maximize lead conversion rates and customer acquisition.
Monitor and analyze key metrics to track the effectiveness of lead generation efforts and make
data-driven decisions
.
Organize and host webinars targeting potential customers to educate them about Price point’s solutions, address pain points, and drive engagement and conversions.
Content Management and Creation:
Develop and execute a content marketing strategy to create valuable, engaging content for the target audience.
Manage content creation processes, including blog posts, ebooks, white papers, case studies, and other resources.
Utilize
modern
tools and platforms for content management, distribution, and analytics.
Paid Advertising Management:
Plan,…
