Overview
Marketing Manager Jobs in Ottawa at BlueHearth Community Initiative
Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our digital marketing efforts and drive brand growth. The ideal candidate will possess a strong background in digital marketing, SEO, e-commerce, and graphic design, with proficiency in various tools and platforms such as Google Ads, WordPress, Adobe Creative Suite, and Google Analytics. This role offers an exciting opportunity to develop innovative marketing strategies, manage campaigns, and analyze performance metrics to optimize outreach and engagement across multiple channels.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and online sales.
- Manage and optimize e-commerce platforms, ensuring seamless user experience and conversion optimization.
- Conduct extensive keyword research and implement SEO best practices to improve search engine rankings.
- Oversee paid advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords to maximize ROI.
- Create, edit, and design engaging visual content using Adobe Photoshop and other tools for social media, websites, and email campaigns.
- Maintain and update website content using WordPress, ensuring consistency, accuracy, and SEO compliance.
- Analyze website traffic and campaign performance with Google Analytics and other analytics tools to inform strategic decisions.
- Coordinate email marketing campaigns, segment audiences, and track engagement metrics for continuous improvement.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
- Stay current with industry trends in digital marketing, emerging technologies, and platform updates to keep strategies innovative.
Qualifications
- Proven experience in digital marketing, including managing SEO, SEM, social media advertising, and email campaigns.
- Strong proficiency in Google Analytics, Google AdWords, Facebook Advertising, and related platforms.
- Skilled in graphic design with expertise in Adobe Photoshop and familiarity with the broader Adobe Creative Suite.
- Experience working with content management systems such as WordPress; knowledge of HTML, CSS, JavaScript is a plus.
- Knowledge of SQL for data analysis is desirable but not mandatory.
- Ability to conduct effective keyword research to enhance organic search performance.
- Excellent analytical skills with a focus on data-driven decision-making.
- Strong communication skills, creativity, attention to detail, and ability to manage multiple projects simultaneously. This position is ideal for a motivated professional eager to lead innovative marketing initiatives that make a tangible impact on brand growth through strategic digital campaigns.
Pay: $70,000.00-$85,000.00 per year
Benefits:
- Commuter benefits
- Company car
- Company pension
- Dental care
- Disability insurance
- Life insurance
- On-site parking
Work Location: In person
Title: Marketing Manager
Company: BlueHearth Community Initiative
Location: Ottawa
