Overview
Marketing Manager Jobs in Oshawa – Ontario at Stoeger Canada (1990) Ltd. – A Beretta Holding Group Company
Title: Marketing Manager
Company: Stoeger Canada (1990) Ltd. – A Beretta Holding Group Company
Location: Oshawa – Ontario
Category: Marketing / Advertising / PR
About Stoeger Canada:
Founded in 1977, Stoeger Canada is the exclusive importer and distributor of commercial, law enforcement and military products lines for the Beretta group of companies. Stoeger Canada is owned and operated as a wholly-owned subsidiary of Beretta Holdings – leading 500 Years of outdoor exploration,
dynamic
growth, diversification, and globalization. Beretta Holding S.A., through its powerful brands, has been a staple within the hunting, sporting, and defense community for centuries.
It’s a remarkable story that begins in 1526 when Mastro Bartolomeo Beretta from Gardone sold 185 harquebus barrels to the Venice arsenal for 296 ducats.
Job Description:
Reporting to the General Manager, the Marketing Manager is responsible for the entire marketing lifecycle – the planning, execution, evaluation, and reporting – of the complete suite of Beretta group companies and products in Canada, all while maintaining their respective brand identities. With a focus on customer reach, acquisition, conversion, retention and loyalty, the Marketing Manager will liaise with both internal and external related parties, with a committed focus on driving sales revenue and market share.
Position Summary:
Marketing which includes but is not limited to:o Trade Show and Exhibition coordination and execution in harmonization with Sales Managers and agency-based manufacturers sales representatives.o Creative development for different media channels, including collateral for magazines, online, newsletters, press, TV, etc.o Create promotional materials, including point-of-sale displays, signage, giveaways.o Development of product, company and other required presentations via PowerPoint or other vehicles as required.o
Creative development of website and e-commerce content.o Plan, create, and execute product launches, coordinating
cross-functional teams
to ensure seamless execution from concept to launch, ensuring the successful rollout of new products.o Plan, create, and develop campaigns, contests, draws, and rebates.
· Coordinated, created, and updated all contracts and marketing media for magazines, digital, radio, and television.
· Identify and cultivate relationships with key media outlets, influence rs, and industry stakeholders to secure press coverage and endorsements.
· Manage ambassador and affiliate programs. Negotiate Contracts. Continuously assess and optimize the programs to maximize their effectiveness and track performance.
· Liaison with Outdoor Conservation Groups and non-profit organizations.
· Manage, contribute, coordinate, and develop multiple social media accounts – content calendar.
· Manage and grow Newsletter lists.
· Support CRM (Salesforce) improvement initiatives and document control – Dealer Portal, Libraries.
· In-store support for dealers with PK’s sales support, product placement, and presentation.
· Organize, prepare, and attend Trade Shows and other exhibitions—Outdoor, Law Enforcement, and Military/Defence.
· Day-to-day contact with sales manager and agency partners-
collaboration
, timing, asset needs, etc.
· Collaborate with sales to identify growth opportunities and develop strategies to support key accounts and channels.
· Maintain professional and
product knowledge
by attending educational workshops, reviewing professional publications…
