Overview
Marketing Manager Jobs in Canada at Insight Global
Title: Marketing Manager
Company: Insight Global
Location: Canada
Required Skills & Experience
• 3–5+ years in performance or growth marketing (B2C or B2B SaaS)
• Paid budget ownership and funnel optimization experience
• Conversion rate optimization and experimentation experience
• Strong data fluency (CPA, ROAS, LTV:CAC)
• Lifecycle email experience
• Comfort shipping weekly experiments
• AI-native creative workflow experience
• Automation mindset
Job Description
Insight Global is seeking a Growth Marketing Manager to own paid acquisition, website converstion optimization, lifecycle email optimization, and scale management and reporting for an AI B2C SaaS company. The successful candidate will manage and optimize ads, CPC, CTR, cost per trial, cost per paid customer, ROAS, and build and manage feature-specific retargeting based on user behavior, and monitor spend vs budget to make scale decisions based on performance triggers.
Success will be determined by CPA trending downward, ROAS trending upward, and the LTV: CAC above 3:1. Additionally, success will show in consistent growth in paid customers attributed to paid channels, and data-backed scale recommendation delivered within 90 days.
