Overview
Manager of Marketing and Communications Jobs in Woodbridge, Ontario at MaxPeople HR
Title: Manager of Marketing and Communications
Company: MaxPeople HR
Location: Woodbridge, Ontario
About UsWe’re not your typical HR and Employment Law Consulting Firm. We’ve got the smarts when it comes to our craft and offer a wide range of services to help businesses manage their workforce effectively and navigate the legal aspects of employment.
About Our ClientOur client is a diversified financial services enterprise and the only Canadian Insurance supplier dedicated to the energy sector. They offer an extensive range of services that include property/casualty insurance, group benefits, credit insurance, human resource services, trades, professional and management training, industry conferences and a variety of financial and business solutions – all targeted expressly to the energy sector.
Reporting to the VP, the incumbent is responsible for managing an integrated communication, marketing, sales and branding program, ensuring sales and branding opportunities are maximized.
The Marketing and Communications dept is responsible for a diversified financial services provider of commercial lines of property & casualty insurance and risk management services, as well as group benefits and training to a growing membership base of utilities and utility-related organizations based primarily in Ontario. It’s responsible for the development, implementation and maintenance of an integrated communications, marketing, and branding strategy, producing business results in sales and customer service/brand experience.
Job Responsibilities/ActivitiesMarketing:
Research and analyze data from several sources to identify new business opportunities and trends
Ongoing communication and engagement with internal stakeholders
Implement content marketing initiatives on all channels
Participate in shaping and advancing the corporate brand and narrative, particularly through the development/implementation of marketing and communication strategies
With focus on the development, support and maintenance of the corporate CRM (HubSpot), championing and leveraging this tech platform to drive marketing campaigns
Work with Product Managers in developing marketing strategies and tactical plans to produce business results across property/casualty insurance lines, and HR- and training-related products and services
In concert with Product Managers, coordinate the review and modification of the marketing strategies and tactics on a regular basis
Provide leadership and hands-on support in the planning and execution of key client/stakeholder events including the Annual General Meeting, and annual Risk Conference in Muskoka
Communications:
Draft solid on-brand messaging in the development of broadcast emails, social media, advertising, annual report, newsletters, executive speeches and presentations, etc
Support strategic planning activities including conducting research
Coordinate production and distribution of various marketing collateral including writing copy
Business Development and Sales:
Development (with Product Managers) of customer acquisition account development/retention plans, pertaining to all business units, particularly enabled by technology tools and traditional channels
Responsible for direct client relationship building activities and execution on tactics in support of sales with prospects
Support sales activities through the development of product material, website, and CRM
Deliver sales support for certain event offerings, mainly through email and telephone
Attend client-facing events, with high levels of interaction with mem…
