Overview
Lead Product Marketing Manager, Pricing and Packaging Jobs in Chatham, Canada at GitLab
Title: Lead Product Marketing Manager, Pricing and Packaging
Company: GitLab
Location: Chatham, Canada
Category:
Git Lab is the intelligent orchestration platform for Dev Sec Ops . Git Lab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust Git Lab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact.
Git Lab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
Some Context
An overview of this role and related statements are included to frame the opportunity and our approach to pricing, packaging, and enablement initiatives.
What You’ll Do
Lead the go-to-market strategy and sales enablement for Git Lab’s pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments.
Partner with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing and packaging changes, surface friction points from the field, and translate internal decisions into clear customer-facing value stories and internal guidance.
Develop and own the narrative for Git Lab’s pricing philosophy and package differentiation, turning pricing structures into simple, compelling messaging that supports customer value discussions and purchasing decisions.
Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates so pricing changes are clear, consistent, and easy to adopt.
Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights, and turn those findings into actionable recommendations for product, monetization, and finance partners.
Create and maintain high-impact enablement for pricing conversations, such as pricing playbooks, tier differentiation guides, deal and objection-handling frameworks, competitive pricing narratives, and ROI and total cost of ownership assets.
Build Git Lab’s external thought leadership on platform economics, consumption models, and transparent, value-based pricing through content, webinars, and speaking opportunities.
Lead cross-functional programs to improve how we communicate and operationalize pricing and packaging, and share best practices with other Product Marketing Managers to raise the quality and consistency of commercial messaging.
- Creating comprehensive pricing playbooks, deal guides, and objection handling frameworks that address common questions about pricing and packaging.
- Launching pricing and packaging updates with sales training, customer-facing messaging, and supporting assets that help teams communicate changes clearly.
What You’ll Bring
- Experience leading pricing and packaging product marketing for B2B SaaS or enterprise software, including building sales enablement for complex products.
- Proven experience translating pricing and packaging changes into clear, repeatable sales motions, including messaging frameworks, playbooks, deal guides, and objection handling that reduce confusion and friction in the field.
- Working knowledge of common SaaS monetization models (for example, seat-based and usage-based pricing) and the ability to explain how pricing mechanics map to customer value and outcomes across self-serve, sales-assisted, and enterprise segments.
- Experience partnering cross-functionally with product management, sales leadership, finance, and…