Overview
ICasino Performance Marketing Manager Jobs in Toronto, Canada at theScore
Title: ICasino Performance Marketing Manager
Company: theScore
Location: Toronto, Canada
Category:
Position: iCasino Performance Marketing Manager Role
Join Penn as the iCasino Performance Marketing Manager, where you will enhance growth through targeted digital strategies. Focus on data-driven marketing in Online Sports Betting and iCasino initiatives.
In this leadership position, you will design and execute effective acquisition strategies across social media and other platforms. Collaborating with marketing and product teams, you will ensure creative alignment that resonates with target audiences. Managing substantial media budgets, your role is crucial in implementing advanced user acquisition tactics.
Key Responsibilities:
• Develop targeted strategies for diverse product lines
• Execute CPI and CPA campaigns with precision
• Align creative initiatives with market demands
• Oversee media spending across acquisition channels
• Share insights on user acquisition best practices
Requirements:
• Bachelor’s degree, preferably analytics-focused
• Minimum 5 years managing digital campaigns
• Familiarity with attribution platforms and MMPs
• Strong knowledge of mobile acquisition strategies
• Preferred experience with Smartly platform
Leverage your performance marketing expertise to drive Penn’s iCasino growth.
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