Overview
Head of Marketing Jobs in Toronto, Canada at Bloom Canada
Title: Head of Marketing
Company: Bloom Canada
Location: Toronto, Canada
Category:
What you will be doing:
- Strategy + Execution:
Effectively develop a holistic marketing strategy and plan that includes demand generation, brand, product marketing, customer marketing, and content marketing, - Brand:
Work with Bloom’s Chief Brand Officer to build and maintain the company brand, including messaging, tone, design, and public and analyst relations to drive heightened awareness and brand loyalty - Cross-Functional Collaboration:
Maintain strong communication and collaboration with Community and Product teams to deliver on marketing objectives
- Team Building:
Lead, coach, and grow the Marketing team as you create alignment and set priorities, all while making every person on the team a better marketer - Marketing Analytics:
Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-informed decisions
What you would ideally bring to the team:
- 5+ years experience in marketing
- 5+ years direct work experience in a high-growth SaaS company (ideally B2C)
- You know how to develop, evolve, and execute a comprehensive marketing strategy
- Proven strategic marketer, but also a hands-on leader who’s willing to embody a “make it happen” mindset
- Brand-centric with a creative intuition and an excellent eye for design
- History of developing, inspiring, retaining, and coaching a marketing team to drive attainment of ambitious company objectives
- Mastery of the data, analytics, marketing funnel metrics, and KPIs associated with a B2C SaaS company
- Understanding of and/or experience with growing world-class communities
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