Overview
General Manager Jobs in Kelowna, British Columbia, Canada at SNDL Inc.
Title: General Manager
Company: SNDL Inc.
Location: Kelowna, British Columbia, Canada
Work Location
Wine & Beyond Kelowna
About The Role
We’re looking for a people-first, results-driven leader to join our team as General Manager at Wine & Beyond Kelowna.
Working within the Wine & Beyond banner, you will help foster a culture of accountability, teamwork, and friendly competition, while supporting sales initiatives through strong operational execution.
In this role, you’ll lead a high-performing team and oversee all aspects of store operations—from customer experience and team development to sales and financial performance. You’ll play a key role in driving results, building a strong culture, and delivering an exceptional in-store experience.
What You’ll Be Responsible For
Leadership & Team Development
- Build, lead, and develop an engaged, high-performing team
- Coach and mentor employees through ongoing feedback and training
- Set clear expectations, delegate effectively, and drive accountability
- Support recruitment, onboarding, and succession planning
Customer Experience & Sales
- Champion a customer-first culture that drives loyalty and sales
- Lead by example in product knowledge and selling behaviours
- Execute promotions, merchandising, and in-store initiatives
- Resolve customer concerns professionally and efficiently
Financial & Operational Performance
- Own store performance across sales, labour, and profitability targets
- Analyze KPIs and identify opportunities to improve results
- Oversee scheduling, inventory management, and daily operations
- Ensure accuracy in financial processes and reporting
Operations & Compliance
- Ensure store standards for merchandising, cleanliness, and presentation
- Maintain compliance with company policies and regulatory requirements
- Support a safe and secure environment for employees and customers
What You Bring
- 2+ years of experience in a management role
- 3+ years of experience in a high-volume retail or big-box environment
- Proven ability to lead teams and drive business results
- Strong communication, leadership, and organizational skills
Nice to Have
- Post-secondary education
- Wine, beer, or spirits knowledge/training
- ProServe (or Serving It Right) certification
- First Aid certification
Why Join Us?
At Wine & Beyond, we invest in our people and create opportunities for growth in a supportive and performance-driven environment.
- Competitive compensation including performance-based bonuses
- Comprehensive health benefits
- Career advancement opportunities
- Educational support for industry-related training
- Competitive employee discount across our retail banners
- Recognition and rewards programs that celebrate individual and team achievements.
- Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
- Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services
With hundreds of locations across Alberta and British Columbia, you’ll be part of a growing organization with strong career potential.
Additional Information
We thank all applicants for their interest; however, only those selected for next steps will be contacted.
Our Commitment to Inclusion
SNDL is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We encourage applications from individuals of all backgrounds, identities, and experiences.
About SNDL
SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.
We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.
Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.
Rate Of Pay
85000
CAD
Salary Plan
Learn more about SNDL
