Overview
Digital and Social Media Coordinator_FT-Perm Jobs in Toronto, Canada at LOFT Community Services
Title: Digital and Social Media Coordinator_FT-Perm
Company: LOFT Community Services
Location: Toronto, Canada
Category:
Title of Job:
Digital and Social Media Coordinator Date:
April 30, 2026 Closing Date:
May 14, 2026
Location:
Toronto, ON – Development and Communications Compensation: $55,239 – $67,560 annually prorated Work Type:
Hybrid Job : Existing or New Position:
Existing
Who We Are:
LOFT Community Services is a unique and dynamic charitable organization that supports people living with complex issues such as mental and physical health challenges, substance use challenges, poverty and homelessness.
Serving 20,573 annually and providing 1,856 units of supportive housing last year, LOFT is one of Ontario’s largest mental health service providers of its kind.
LOFT is also recognized as a Nonprofit Employer of Choice™ Award (NEOC) recipient.
Job Summary:
The Digital and Social Media Coordinator strengthens the LOFT brand by creating compelling content, managing online communities, and supporting digital marketing campaigns that grow engagement and connect donors across all platforms.
What You Will Do:
Content Work with the Communications and Marketing team to create digital content that matches all LOFT corporate marketing materials. Plan, curate, and publish daily content across all platforms. Customize content to resonate with target audiences in a compelling and emotive way to boost engagement. Ensure proper consent policies are followed to ensure privacy compliance. Collaborate with internal communications to maintain consistency in messaging and branding.
Social Media Plan, curate and publish daily content across all LOFT platforms using Hootsuite. Create and produce visual assets for use on all social media platforms. Propose, execute and monitor social media strategies designed to increase brand awareness, based on best practices and industry standards. Use social media analytics and competitor insights to identify content gaps among similar organizations and highlight opportunities for LOFT to differentiate and promote its services.
Seek out innovative approaches to sharing content on social media channels (short-form video, interactive visuals, etc.) Bring all frontline inquiries and comments to the attention of the most appropriate department liaison.
Suggest and coordinate responses to public and private messages. Interact with followers and reply to comments and messages promptly and professionally. Manage the content calendar from planning through publishing and revisions. Monitor performance, assess what is effective, and modify based on desired outcomes. Share clear insights and results-driven recommendations with the Senior Manager, Communications and Marketing on a bi-weekly basis. Stay current on social media trends and best practices to ensure LOFT’s social media presence remains relevant and effective.
Social Media Analysis Use analytics to monitor email and social media performance, identifying top performing strategies each month and providing timely recommendations for optimization. Develop and maintain dashboards that track key digital indicators, including social media engagement, audience growth, and fundraising related metrics. Monitor social media performance data and recommend improvements to enhance content effectiveness and audience engagement. Analyze audience sentiment toward images, graphics, and videos across social media channels, adjusting visual elements to better align with audience response.
Translate insights into actionable content and design improvements, ensuring social media materials resonate with target audiences and support organizational objectives. Prepare dashboards and reporting systems to share performance metrics and insights with the Senior Manager, Communications & Marketing. Provide data informed strategic recommendations to shape future campaigns, strengthen content planning, and drive continual improvement. Website Administer website content in Word Press: update pages, fix broken links, and maintain on-page SEO hygiene (titles, meta descriptions, headings, alt text).
Partner with IT and/or external vendors on site upgrades, theme/plugin maintenance, security updates, and performance improvements. Monitor and report website performance using Google…