Overview
Digital Ads & Performance Marketing Manager Jobs in Toronto, Ontario, Canada at BlackToe Running Inc.
Title: Digital Ads & Performance Marketing Manager
Company: BlackToe Running Inc.
Location: Toronto, Ontario, Canada
BlackToe Running is building Canada’s premier run specialty brand — combining retail, community, and performance-driven e-commerce.
We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.
WHAT YOU’LL DO:
– Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns
– Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)
– Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention
– Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue
– Build a structured creative testing engine (weekly testing, clear winners, scaling)
– Collaborate with e-commerce, marketing, and communications to align campaigns across channels
WHO YOU ARE:
– 3–6 years in performance marketing
– Strong hands-on experience with Meta Ads and Google Ads
– Experience with Klaviyo or similar email platforms
– Analytical, fast-moving, and comfortable testing and iterating
– Bonus: retail/DTC experience or interest in running/fitness
– More Bonus: visual creativity, and knowing "what looks good"
WHAT SUCCESS LOOKS LIKE:
– Improved ROAS, CAC, and overall marketing efficiency
– Stronger integration between paid media and email
– Faster, more effective creative testing
– Clear visibility into what’s driving growth
COMPENSATION:
– $65,000 – $75,000 base (depending on experience)
– Bonus based on personal and company performance
WHY THIS ROLE:
– Real ownership and impact on a growing medium sized business
– Opportunity to help scale to the next level
– Work with a passionate, community-driven brand
*Candidate must be based in Toronto and able to work in our offices in King West.
