Overview
Content Marketing – Social Specialist Jobs in Richmond, British Columbia at London Drugs
Title: Content Marketing – Social Specialist
Company: London Drugs
Location: Richmond, British Columbia
Not just a job…
a community
a partnership
a team
You’ll experience them all at London Drugs. As one of Canada’s most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer focused people to join our team! OurMarketing Departmentlocated at our head office inRichmond, BCcurrently has an opportunity for:
Content Marketing – Social SpecialistThe Social Specialist is responsible for developing content to tell the story of London Drugs’ market differentiation, products, and service offerings across customer facing touchpoints. The successful candidate will support the social media channels, to increase audience engagement, to drive measurable sales growth for the business. The role is also the voice of London Drugs, requiring not only pushing content to audiences, but also engaging with customers and followers in a dialogue to transform visitors into life-long customers and advocates for the brand. This role will collaborate with marketing, merchandising and customer care teams to ensure that content is consistent with brand and messaging and customer interactions are addressed or escalated where necessary.
The Social Specialist will research and develop inspiring content for multiple social media channels (Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn etc.), and owned channels (website, in-store digital signage, and emails) that adds value and communicates the differentiation of London Drugs. This role requires an ability to communicate strongly and effectively with internal and external stakeholders.
As with all positions, this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.
Roles And Responsibilities
Research and provide recommendations regarding best practices for content for our social channels.
Lead the planning, development, and execution of content for channels and processes including:
Develop initiatives to increase engagement rates
Development of creative briefs
Pitch and present ideas and concepts to senior team members
Build and maintain an editorial and content calendar
Work in tandem with the media team to ensure content objectives align
Create beneficial content not currently created by agencies or 3rd parties
Lead of collaboration sessions with internal partners and agencies
Monitor, listen and respond to users while cultivating new followers
Work closely in a cross-functional marketing department for the timely execution of all social media plans, including Creative, Media, PR, Merchandising and Retail Operations
Manage moderation and collaborate with London Drugs’ Customer Care Centre to address comments, complaints, and inquiries.
Support morning and end of day sentiment and activity summaries.
Measure and report monthly on engagement and sales activity.
Ensure content and assets are on brand and follow approved brand framework and standards.
Ability to attend events and stores throughout the Lower Mainland as required.
The successful candidate should possess the following:
Excellent communication skills, both written and verbal.
Demonstrate good interpersonal skills when dealing with customers, staff & management.
Strong problem-solving skills.
Effective negotiation and conflict management skills.
Outstanding writing and editing skills to create compelling copy that reflects the company’s brand voice and encour…
