Overview

Chief Marketing Officer Jobs in Ontario at Opencare.com

Title: Chief Marketing Officer

Company: Opencare.com

Location: Ontario

Location:At Opencare, we are a remote first organization and we are open to applicants across Canada and the US.

Before you read any further:Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.

Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. If the role below is of interest to you, please consider applying!

Opencare’s Mission:To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.

Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists should be focused on delivering world class patient experiences and care, not worrying about where their next patient is going to come from. Opencare is making that a reality by conveniently enabling patients to find a new dentist that perfectly matches their needs, and seamlessly book and visit them for the first time.

We live our most important life moments through our mouths, from laughing with friends to eating our favorite meal to kissing our loved ones goodnight. Despite that, most people avoid seeing a dentist and prioritizing their oral wellness. We are changing that.

Our Growth Team Vision:We are building a world where seeing their dentist is a part of everyone’s overall wellness routine that they embrace. In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to communicate this vision in a compelling and persuasive way, and allow Opencare to reach as many patients as possible.

How will you help us get there:As our Chief Marketing Officer (CMO) at Opencare, you’ll be leading a team and working closely with the CEO and executive team to help us expand our business by 2x year-over-year, and further establish ourselves as the market leader for helping patients find high-quality new dentists. Opencare works on a city-based model, so growth is driven by both expanding depth to reach new patients in existing cities, and by rolling out playbooks into new cities.

Your primary role will be to

Drive our B2C growth strategy to grow the volume of patients that book through Opencare each month and grow our company revenue and profit

Grow our current marketing channels with strong unit economics by investing in our execution, experimentation processes, content, creative and team

Collaborate with leaders on the product and B2B side of the business to plan and deliver strategic platform growth based on marketplace dynamics

Deliver impactful, high-converting creative and messaging into the market that aligns with our brand and mission

Leverage CRO to increase conversion across our platform

Expand and develop new channels to reach patients

Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling

Coach, mentor, and build your team of top performing channel owners

What you will need to succeed in this role:

2+ years in a B2C SVP/CMO of Marketing role at an early-stage DTC/B2C company

5+ years experience in performance and lifecycle marketing, with depth in …

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About Opencare.com