Overview
Chief Marketing Officer Jobs in Vaughan, Ontario at Danier
Title: Chief Marketing Officer
Company: Danier
Location: Vaughan, Ontario
Are you skilled in…
Leading a small creative marketing team
Omnichannel marketing strategy
Generating revenue
Branding expertise
The focus of you and your team will be the development and execution of the overall marketing strategy, including all creative marketing assets, social media, email, and website content and campaigns, and in-store retail promotions and signage. Reporting to the Executive Managing Director, you will collaborate with the DANIER Ecommerce and Senior Management sales teams to support the successful implementation of all direct-to-consumer marketing activities across digital and bricks-and-mortar channels.
What we offer you…
We offer you a competitive salary, generous wardrobe discount, a subsidized group benefit plan and a great opportunity for growth and development as part of our growing retail marketing team!
What you will do…
Develop, lead and work alongside a team of creative marketing professionals in implementing Deniers’ omnichannel retail marketing strategy to generate revenue and brand engagement
Directly or indirectly oversee the execution of the following components of the Danier direct-to-consumer marketing strategy and campaigns
Collaborate in planning all email, website, social media and in-store advertising and promotions
Ideate, write, edit, and/or create and distribute content on appropriate platforms and channels, and measure marketing activity results in driving consumer engagement and conversion
Develop and maintain content calendars and support day-to-day management of all marketing and social media channels and platforms
Shoot, edit, and post engaging visual content for multi-platform use
Review and report on effectiveness and performance of marketing initiatives and campaigns using relevant KPIs and metrics
Manage social media accounts such as Facebook, Instagram, TikTok, including content conception, planning and activation
Collaborate in day-to-day email marketing initiatives, including copy creation, scheduling, segmentation, A/B testing and data analysis
Write and edit sophisticated and compelling copy for all marketing campaigns consistent with brand guidelines
Optimize landing page experience and customer journey design to drive improved campaign performance
Develop, negotiate and manage influencer proposals and relationships consistent with luxury brand image and aesthetics
Ensure website is updated to reflect key products, categories and events to drive business objectives and maximize conversion rate
Create and update promotional content including the homepage, campaign landing pages and fashion collection releases
Develop reports on emerging social media and industry trends, review analytics, and report on KPIs and metrics
Establish and maintain design standards, and the look, feel and tone of Danier brand throughout all marketing assets and channels
Conceive and design advertising and promotional content such as landing page, web banners, emails
Partner with Customer Care team and monitor social media community activity to develop and maintain brand voice and drive positive customer engagement through timely responses to messages, comments and inquiries.
Adhere to all company-wide policies, values, processes, procedures, and requirements and health and safety guidelines.
Participate in graphic design and related special projects, and perform other duties and assignments as required.
What you bring …
