Overview

Category Strategist Walmart Jobs in Niagara-on-the-Lake, Canada at The Hershey Company

Title: Category Strategist Walmart

Company: The Hershey Company

Location: Niagara-on-the-Lake, Canada

Category:

Location: Niagara-on-the-Lake

Position title
:
Category Strategist – Walmart

Location
:
Mississauga, ON

Hershey Canada Company Information

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS, SKINNYPOP, LILY’S and ONE.

At Hershey Canada, we’re committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Our mission is to create a world class environment that attracts, develops, and retains world class people. We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.

Hershey Canada is proud of our top 100 position on Forbes Canada’s Best Employers 2021 List and Forbes 2021 World’s Top Female Friendly Companies. We have also been recognized as Greater Toronto Top Employer’s for 2023 and Canada’s Top 100 Employers for 2023, and Great Places to Work Canada .

Role Overview and Purpose

The Category Strategist, Walmart serves as the primary category thought leader and vendor advisor for Walmart Canada, responsible for developing and delivering fact-based category growth strategies across everyday and seasonal confectionery. This role translates shopper, category, and performance data into clear recommendations on assortment, space, merchandising, and omni fundamentals, partnering closely with Walmart and internal cross-functional teams to drive sustainable category growth and flawless in-store execution.

This role is accountable for delivering category leadership for Walmart Canada by identifying growth opportunities, building retailer-ready strategies, and enabling execution through clear insights and recommendations. The Category Strategist partners with the Walmart customer team and cross-functional stakeholders to influence decisions on assortment, space, merchandising, seasonal activation, and omni performance.

Key Responsibilities

  • Lead category growth strategy for Walmart Canada by developing insight-led, shopper- and consumer-driven strategies that grow the total category and support Hershey priorities.
  • Serve as the primary vendor advisor to Walmart category/merchandising teams, providing fact-based recommendations on assortment, space, shelving, seasonal strategy, and emerging format opportunities.
  • Own annual and in-year category planning
    , including category diagnostics, opportunity sizing, strategic roadmaps, and activation plans aligned to Walmart’s business goals and calendar.
  • Translate data into decisions by integrating multiple sources (., retailer tools, syndicated, shopper research, internal shipment/financials) to diagnose drivers, quantify opportunities, and recommend actions.
  • Drive shelf and space optimization through modular analysis, item productivity work, planogram recommendations, and post-implementation measurement.
  • Lead seasonal category strategies for key moments (., Easter, Halloween, Holiday), ensuring space protection, promotional readiness, and executional risk mitigation.
  • Enable omni fundamentals by partnering with internal omni/eComm resources and Walmart teams to strengthen discoverability, content, and online shelf performance.
  • Deliver high-impact storytelling through customer-facing and internal presentations (., category reviews, line reviews, seasonal deep dives, business reviews) that simplify complexity into clear choices.
  • Coach and develop capability across the category team (direct and indirect), setting standards for outputs, ways of working, and best practices.
  • Collaborate cross-functionally with Sales, Sales Strategy, Marketing, SRGM, Supply Chain, Finance, and Analytics to ensure recommendations are aligned,…
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