Overview
Brand Strategist Jobs in Toronto, Ontario, Canada at FUSE Create
Title: Brand Strategist
Company: FUSE Create
Location: Toronto, Ontario, Canada
RESPONSIBILITIES
- Social, sponsorship, influencer and communications strategies for clients in FI, CPG, non-profit, alcohol and more from an annual, project and always-on level.
- Research & Discovery — Market shifts, competitive landscapes, category, consumer & brand level research.
- Staying on the pulse of what is trending and what’s relevant across various target demographics and applying it to client campaigns and always-on.
- Inspire & collaborate with a content creator on breakthrough brand acts and social creative.
- Performance Measurement & Data Analytics – working with accounts or media reporting teams adding direction on the proper interpretation of success, outlining how campaigns or channels have delivered or not delivered against core client / brand objectives, and be able to make recommendations from learning to actions or planning priorities for clients.
- Agency Thought Sharing by identifying and analyzing marketing trends, platform changes, and opportunities for clients.
- Analyze and ensure optimal utilization of all resources for projects.
- Communicate insights, knowledge, and inspiration to cultivate the best results for our clients.
- Follow trends on an ongoing basis to unlock new opportunities for our clients.
- Leave your ego at the door, wear many hats, and chip-in where you can…
QUALIFICATIONS
- 2-4 years strategy experience in an advertising environment.
- You have experience with brand, sponsorship, social and communications planning.
- The ability to articulating the brand/product/sponsorship role, communication objectives, consumer journey mapping, identifying insights, and creative brief development.
- Distills complex information into simple yet intelligent stories that engage, inspire, and mobilize the many.
- A natural problem solver who has a solid understanding and appreciation for the body of work and due diligence that is done before reaching a creative brief.
- Finds ways to improve creative opportunities and collaborates to drive growth and effectiveness.
- Can hold your own in a meeting: working well in multiple stakeholder or agency scenarios, relying on your strategy domain to be the planning voice of reason in the room.
- Ability to articulate campaign and always-on success – e.g. good understanding of analytics, performance measurement, research reporting, etc. – as well as marketing success, including brand health and growth opportunities.
- Ability to quickly adapt to and learn new technologies.
- Must have high capacity and the ability to multi-task with attention to detail.
- Ability to work with various departments and individuals within the agency to move projects from insight to completion.
- Exceptional work ethic with the drive to go above and beyond what is expected.
- Excellent analytical, critical thinking and problem-solving skills.
- Have an entrepreneurial mindset and a collaborative spirit.
Employment Type: Permanent Full-Time
Compensation: $65,000–$75,000 annually, depending on experience.
AI Use: We do not use artificial intelligence (AI) tools in our hiring process
WHO IS FUSE CREATE?
We’ve built a collective of people and talent to do one thing; Turns Heads. For us, that means creating work that gets noticed and brands that get adored. And for over 20 years, we’ve had an overwhelming urge to do that. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients, and in the process, change perceptions, change behaviour, and change the rules.
What does independence mean for you? It means your life, career, and growth won’t be dictated by the vagaries of New York or account shifts in Kuala Lumpur. Your contributions will be seen, noted, and celebrated by the hands-on ownership right here. And it means we can make the decisions that matter to you, with you.
That independence allows us to adapt, adopt, and never think a certain way but rather, any way. And at the heart of every idea, campaign, or experience we create, is always the drive to Turn Heads.
FUSE Create Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. FUSE Create Inc. is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
