Overview
Brand Manager Jobs in Etobicoke, Ontario at Tata Consumer Products – USA
Title: Brand Manager
Company: Tata Consumer Products – USA
Location: Etobicoke, Ontario
Develop marketing plans, including annual business plans, to meet business objectives
Lead, motivate, and partner with local and international cross-functional teams (e.g., Sales, Supply Chain, Operations, R&D and Finance) to implement business plans
Manage advertising and promotion development and be the key daily interface with the advertising and promotion agencies, lead advertising brief and media brief development
Manage the day-to-day business operations, including:
Execution of marketing programs including advertising, consumer promotions, packaging, corporate websites
Business analysis, including post program analyses and ROIs (e.g., Nielsen, Homescan and other syndicated research)
Budget management, build forecasts for product innovation
Competitive monitoring and response
Work across the NPD/innovation development process: identify consumer insights, develop concepts/positioning, assess market potential, and partner with cross-functional teams to quickly bring viable new products or platforms to the market
Partner with Sales team to develop trade presentations and account specific programs
Scope of work:
Internal expert on and champion of the brand
Drive growth on base business (leverage the 5 P’s)
Brand Strategy and execution
NPD and Innovation
Project Management, including the creative process
You will need to be able to influence:
The consumer & customer
Senior Management
Sales / Marketing Team
Finance / Operations
Legal / Regulatory
Requirements
Post-secondary education in business with 5-7 years’ experience in CPG marketing
Solid understanding of advertising, promotion, and media planning – across major mediums (TV, digital, social media, influencer, PR, and ecommerce)
Ability to use basic financial analysis e.g., Return on Investment, related to marketing effectiveness, resource allocations and new business opportunities
Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources)
Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen CIP Home Scan) used in the analysis of trended consumer and volume dynamics
Proven people skills and ability to work as part of a team (Collaborative)
An entrepreneurial spirit and ability to work in a small corporate environment with limited people resources
Strong analytical skills, computer skills (Microsoft Office, etc.)
Strong understanding of the CPG retail environment
Benefits
Employee Assistance Program (EAP)
Savings
Employee Referral Bonus
Tuition Reimbursement
Employee Discounts on local and national retailers
