Brand Engagement Manager

Overview

Brand Engagement Manager Jobs in Brampton, Canada at Clorox

Title: Brand Engagement Manager

Company: Clorox

Location: Brampton, Canada

Category:

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #Clorox Is The Place

Your role at Clorox:

The Brand Engagement Manager plays a pivotal role in leading the development and execution of integrated marketing plans that drive consumer engagement and business growth across our core portfolio (Cleaning, Glad and Brita). This role is responsible for orchestrating the One Demand Planning Process across strategy, execution, and optimization phases, ensuring alignment with brand objectives and excellence in delivery.

In this role, you will:

The ideal candidate will bring a strong understanding of media, content, commerce, and analytics, and will collaborate closely with Studio teams, Brand Engagement Subject Matter Experts, and agency partners to deliver best-in-class marketing experiences.

This role requires a strategic thinker with a passion for consumer-centric marketing, a collaborative mindset, and the ability to thrive in a fast-paced, evolving environment. The Brand Engagement Manager will also play a key role in knowledge sharing, process improvement, and Marketing capability building across the Canadian Business Unit.

In this role, you will be expected to lead with curiosity and creativity, identifying new ways to connect with consumers across the full marketing funnel. You will be responsible for ensuring that all brand engagement activities are insight-driven, measurable, and aligned with Clorox’s broader business goals. Your ability to translate consumer data into actionable strategies will be critical in shaping how our brands show up in the market and resonate with target audiences.

As a key integrator across internal teams and external agency partners, you will help foster a culture of collaboration and accountability. You will be instrumental in driving operational excellence by managing timelines, facilitating cross-functional communication, and ensuring that all marketing initiatives are executed with precision and agility. This is a high-impact role for a marketing professional who is passionate about building brands, driving innovation, and delivering results.

Integrated Planning and Strategy

Lead the One Demand Planning Process for core businesses (Cleaning, Glad and Brita), ensuring strategic alignment and seamless integration across media, content, and commerce

Develop and drive adoption of new processes to enhance integration, efficiency and speed throughout planning, execution and optimization

Act as a key integrator between Studio teams, U.S. Brand Engagement SMEs, Brand teams, and external agencies to build and execute comprehensive integrated marketing plans

Facilitate collaboration to ensure cohesive and effective execution of marketing plans. Manage master timelines, lead integrated agency meetings, and ensure alignment across all stakeholders

Drive adoption of planning frameworks and continuously identify opportunities for process improvement and speed

Media Planning and Optimization

Partner with brand managers and media agency to develop and execute full-funnel media strategies across national and retail channels, including digital, social, programmatic, and traditional media

Oversee campaign planning, flighting, and budget allocation

Monitor media performance and lead optimization efforts through data-driven insights, and real-time adjustments to maximize ROI

Execution and Performance Management

Oversee the flawless execution of marketing campaigns, ensuring all deliverables meet brand standards and timelines

Partner with analytics team to evaluate campaign effectiveness, generate insights, and apply learnings to future planning cycles

Support the development of reporting frameworks and dashboards to track KPIs and performance metrics

Champion a culture of learning by coordinating training sessions, sharing best practices, and fostering testing and innovation across the Brand Engagement teams

Media and Creative Agency Management

Support agency relationship…