Overview
Bilingual Social Media Manager/Lead Generation Jobs in Sandyville at Neilson Financial Services
Title: Bilingual Social Media Manager/Lead Generation
Company: Neilson Financial Services
Location: Sandyville
Category: Marketing / Advertising / PR
Location: Sandyville
Position Summary The Bilingual Paid Social Media Manager (Lead Generation) specializes in developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the Canadian market, including Quebec. This role demands a keen focus on driving sales and conversions through meticulously crafted campaigns, leveraging data-driven insights to optimize performance and ROI. The manager will ensure content and campaigns are tailored for effectiveness across both English and French-speaking regions, specifically designed to generate leads, drive conversions, and meet specific performance objectives rather than focusing on branding or awareness.
Skills, Knowledge & Experience Bachelor’s degree in marketing, Communications, or related field, with a strong preference for specialization in digital marketing or performance marketing. (Or equivalent experience)
Proven track record
in paid social media marketing with a clear focus on lead generation, performance marketing, and conversion
optimization
, specifically within the Canadian market, including Quebec.
Expertise in utilizing social media platforms (Tik Tok, Meta, etc.), and digital advertising tools to drive leads and sales, with a strong focus on performance analytics and
optimization
.
Bilingual in English and French, with exceptional
communication skills
suited for creating compelling, conversion-focused content for both languages.
Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
Strong
project management
and organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.
Attributes
A
results-oriented
individual with a passion for achieving tangible business outcomes through digital marketing efforts.
Adaptable and
innovative
, with a
continuous improvement
mindset focused on performance
optimization
.
Excellent interpersonal skills, capable of working effectively in a
collaborative
environment while maintaining a focus on lead generation and performance goals.
Excellent
communication skills
and creative content writing ability.
Strong analytical,
problem-solving
, and decision-making capabilities.
Excellent organizational and
project management
skills.
Ability to
work both independently and collaboratively.
Duties
& Responsibility Lead Generation Focused Strategies:
Devise and execute paid social media strategies with a primary focus on lead generation, conversion
optimization
, and achieving high-performance metrics.
Performance Driven Campaign Management:
Oversee the creation, execution, and
optimization
of ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for the Canadian market, including Quebec.
Data-Driven Analytics and Reporting:
Utilize advanced analytics to monitor, analyse, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuou…
