Overview
Art Director – Growth Creative Jobs in Toronto, Ontario at Wealthsimple
Title: Art Director – Growth Creative
Company: Wealthsimple
Location: Toronto, Ontario
Your career is an investment that grows over time!
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $30 billion in assets.
Our teams ship often and make an impact with groundbreaking ideas. We’re looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.
About The RoleYou will be at the heart of merging data-driven audience strategy, best-in-class design, and impactful brand messaging to create social campaigns that drive real business outcomes. You are versed in channel-based best practices, quick to capitalize on emerging trends, and not afraid to try new ideas. You will be a big part of a small team that launches, refreshes, and iterates on creative that is as effective as it is unique to Wealthsimple, and guides our mission, business, and brand forward.
You will be part of the Brand Creative team working on targeted campaigns and creating innovative brand experiences. Our creative team is made up of accomplished creative directors, copywriters, art directors, designers, and copywriters. As a Senior Creative on Growth, your focus will be on acquiring Wealthsimple customers through static, motion, and live action assets launched across all our channels and beyond.
This role is open to US and Canada based candidates.
In this role, you will have the opportunity to:
Partner with the Growth/Paid Marketing team to create new collaborative processes that will translate data-driven learnings and hypotheses into creative strategies and campaign ideas
Launch concurrent campaigns across multiple digital/social platforms
Work with partners across brand & product campaigns (often collaborating with writers, designers, marketers, producers, and creative directors) to guarantee an integrated on-brand experience
Become an expert on the intersection of product messaging and audience/market fit
Produce, enhance, and voice creative presentations for internal and external stakeholders
Assess and partner with external agencies to supplement, scale, produce, and test new ideas across various channels
Innovate to drive conversion, through quick and iterative approaches
We’re looking for someone who:
Has 8+ years of experience in design with desired 4+ years specializing in Growth / Performance / Acquisition campaign work or other relevant work
Understands how marketing objectives, strategic positioning, audience insights, and marketing learning agenda can influence creative ideation
Has a portfolio of work that demonstrates an ability to conceive for a variety of audiences, brand challenges, styles, and media
Has a strong visual point-of-view and is confident in their ability to bring concepts to life
Has experience assigning and art directing multiple types of vendors across different mediums (illustration, motion, animation, and 3D)
Has experience in both live-action / influencer marketing production along with more design-driven modular creation
Has experience overseeing and collaborating with internal writers and …
